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About Me

The Franchise Research Institute was founded by veteran franchise business entrepreneur Jeff Johnson who purchased his first franchise in 1984. He has been involved in franchising for 25+ years as a multi-unit franchisee, Area Developer and founded the Institute in 2002. .

The institute is unique because of its intimate understanding of Franchising and its adherence to strict academic methodology. It was founded to study and promote excellence in franchising and provide crucial information to franchisors that, from experience, we knew franchisees were not sharing. Our ability to analyze data based on real world franchise experience and compare your survey results to other franchisee survey data makes our firm unique in franchise market research.p>

One of the first research experts to become a part of the Institute was Dr. Dwayne Ball, who holds a Ph.D in mathematical and statistical psychology from Ohio State University with a minor in consumer behavior research. A Fullbright Senior Scholar and Associate Professor of Marketing at the University of Nebraska, Dr. Ball provided the theoretical and methodological foundation upon which the Institute’s reputation has been built.

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Franchise Consultant

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Jeff Johnson is the Founder/CEO of the Franchise Research Institute and FranSurvey, The Institute was established in 2003 to study and promote high standards of excellence throughout the franchise industry. For further questions about our franchisee research services, please contact Geri True, Director of Marketing and Communications at 800-410-5205 ext. 257 or email


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11 years 29 weeks
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