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Log In / Register | Mar 18, 2018

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Keith Miller's picture

What About Franchisee Profits?

It's always amazing to me how franchisors minimize how their franchisees have been impacted. They only had declining sales of 2.2%. We all know the profit is on our top dollars, so that 2.2% loss on sales, plus ongoing increased costs (food costs, rents, electricity, etc), probably meant a profit decline of 6-10%. Doesn't sound so small now, does it?  But don't worry, franchisor revenues increased, the stock price has gone up, so all is good. 

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