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Madscam

Book Information: 

Ad veteran George Parker's "Madscam" is a common sense refresher on the basics of coming up with a solid ad program, written in a straight-up style with examples, reminders, and enough entertaining and well-deserved rants to keep it entertaining.  I liked it so much I made a little video book review. Though it's intended for small to medium businesses and entrepreneurs, most creative types I've talked with think it belongs on their bookshelves, too.

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1 Comments

Book Review On Video

This is a very novel approach to doing a book review - make a movie. Two thumbs up!

suzie

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