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Log In / Register | Nov 19, 2017

Get Ready for Small Business Saturday

Small Business Saturday falls on Saturday, November 25, just two weeks away. Is your small business one that can profit from the occasion? Chances may be better than you might think that it can, writes a blogger on the SBA website, who asserts that the day is not just for retailers and bricks-and-mortar businesses. She clarifies how your business can participate in the opportunity and explains the steps to take. Small Business Saturday will soon be here, so the time to act is now.

Don’t wait. Any independent business can get a free Shop Small Kit from American Express with all the extras you need to help celebrate Small Business Saturday and thank your customers for participating. The kit includes tote bags, thank you cards, stickers, balloons and more goodies for your customers. But don’t delay: Kits are only available while supplies last, and November 10, 2017, is the last day to order.

Plan your promotions. It’s not too early to get started letting consumers know that your business will be part of Small Business Saturday. After all, you want them to budget some of that Black Friday weekend spending money for you! Send out a marketing email to everyone on your email list to “save the date” and start posting and advertising on social media to spread the word. Remind prospects that money spent in the local community stays in the community. — Rieva Lesonsky, Small Business Administration

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About Marilee Hayes

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