| Don Sniegowski
| Nov 22 | Trends
Changes in economic, ethnic, generations, health, pop culture, and social structure are changing Thanksgiving traditions. Thanksgiving is now a meal with family or "family" redefined, a shopping experience, an entertainment experience, and, for many, a workday. An aspect of Thanksgiving tradition that has remained the same is that most Americans choose to celebrate the meal in a home, theirs or someone else's.
Here's what researchers at The NPD Group and its partner CultureWaves, which looks at consumer behavioral data, says are forces that are influencing new Thanksgiving traditions:
Generational- Baby Boomers are less about maintaining how things always have been and are focused on making connections. Members of Generation X are all about mashing traditions with...