Photo of Amazon's Echo device courtesy of Amazon
Wingstop, Inc. [NASDAQ:WING] announced Tuesday that it is offering a voice-activated ordering system through Amazon Alexa. Customers just need to speak a command into cloud-based voice service Alexa to order, pay and be provided with estimated pick-up times.
Commands such as, "Alexa, ask Wingstop to order an 8 piece classic wing combo with lemon pepper, fries and ranch," launch the order process. The order is placed through a voice dialog with Alexa through enabled hardware such as the Amazon Echo or a smaller Dot device.
Domino's offers customers the ability to order pizza through Alexa as well. But Wingstop is also one of the earliest adopters of Alexa's technology.
Rob Pulciani, director of Amazon Alexa said,...