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FRANCHISEGRADE.COM® RELEASES NEW ANALYTICAL TOOL FOR FRANCHISORS, FRANCHISEES AND FRANCHISE INVESTORS

FRANCHISEGRADE.COM® RELEASES NEW FRANCHISE ANALYTICAL TOOL

New York, New York – FranchiseGrade.com® Introduces Franchise Brand Density™ Scale. Valuable Tool for Franchisors and Franchise Investors

The new diagnostic tool will calculate the number of franchisee locations in a specific state, by franchise sector, brand and 3 year growth for total franchise systems, locations and individual franchise brands. In addition, the calculation includes franchisee terminations and ceased operations by total and individual brand. This calculation can be an indicator of the strength of a market and/or the health of the franchise systems in that market.  For example, a total franchise category in one state with a 2% franchisee termination rate compared to another state with a 10% termination rate could indicate the relative strength and weakness of a market.

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About Ed Teixeira

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Public Profile

Ed Teixeira is the founder and owner of FranchiseKnowHow, which publishes articles and provides advice for prospective and existing franchisees and franchisors. He is also COO of  FranchiseGrade.com. Ed's most recent book is The Franchise Buyers Manual, a comprehensive guide for prospective franchisees. He has also published the Home Care Franchise Industry Update for the past 3 years. Ed has worked in the franchise industry for over thirty five years. He was a franchisee and has served as a corporate executive for firms in the retail, manufacturing, healthcare and technology industries. Over the course of his career Ed has been involved with over 1,000 franchise locations and has transacted international licensing in Europe, Asia and South America. His articles and interviews have appeared in numerous publications and media. Ed has spoken before various groups including: the International Franchise Association, the International Franchise Expo, European Healthcare Conference in Luxumbourg and the Chinese Franchise Association in Shanghai, China. He has participated in the CEO Magazine Roundtable Meetings with business leaders from around the country. 

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Franchise Consultant