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Log In / Register | Dec 15, 2017

Doing Well by Doing Mobile Well

The nice thing about predictive engagement metrics is, well, they predict. And to be sure, sometimes it takes time for the real world to catch up with engagement values, which are emotionally based and often unarticulated.

Top 5 Categories with the Highest Consumer Expectations

Think about this and what you might do. Imagine what’s considered to be the newest, coolest, most-value-adding differentiator in your category today will become a price-of-entry, table-stakes, ho-hum feature/value in the next two years. Faster, if the velocity of consumer expectations increases, which it does every year. What are you going to do?

Hyundai Tops 2013 in Engaging Brand Loyalty

Technology: Hyundai BlueLink indicators in the rear view mirror
Hyundai Bluelink telecommunication indicators in rear view mirror. photo/Hyundai

NEW YORK — Hyundai is ranked tops by consumers when it comes to automobile brand loyalty, according to an annual survey.

True Value Tops Store-Owner Chains in Loyalty

True Value employee serves a customer

NEW YORK — The True Value brand is ranked among the best brands when it comes to consumer perception of trustworthiness in the home improvement retailing sector.

Best Western, Days Inn Have Strongest Brand Loyalty in Midscale and Economy Hotels

Best Western housekeeping prepares a packeted fresh blanket and spare pillow
Emotional engagement: Best Western provides cleaned spare blankets & pillows in a new "wrap," reassuring each guest of cleanliness. Photo/BW

NEW YORK — Best Western and Days Inn are the top brands for customer loyalty in their respective hotel categories. The Best Western brand is ranked number one by consumers for midscale hotels and Days Inn is ranked number one for economy hotels.