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Domino's Has Already Outperformed Tech Stars, Now It's Working on Pizza Delivery by Robots

Over the last decade Domino's Pizza's stock has handily outperformed such stellar high-tech performers as Apple and Google. Now the action-oriented company is testing wave-of-the-future robots to replace some of its pizza deliverymen, starting in Germany and Holland. At the same time the company is working on expanding its toehold on drone deliveries. 

Over the last decade, the stock price of Domino’s Pizza has crushed that of Apple, Google, Amazon, and Facebook mainly because it stopped making pizza that tasted like cardboard. Now it’s innovating on the labor front with plans to test robots as substitutes for your friendly pizza delivery guy. “With our growth plans over the next five to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiatives such as this,” Domino’s chief executive said in a statement announcing the pilot program.

Domino’s will use delivery robots made by the startup Starship Technologies in some German and Dutch cities. The robots will complete deliveries within a one mile radius of Domino’s stores. The Starship bots are part of the Domino’s Robotic Unit, a system the pizza brand is developing that also involves airborne drone deliveries. — Joon Ian Wong, Quartz

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