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Dippin' Dots CEO Says Sean Spicer 'Feud' Boosted Company

Dippin' Dots, Ice Cream of the Future
Kings Dominion theme park, Virginia, 2008 / milst1 photo

​Dippin' Dots CEO Scott Fischer says that his company's public so-called "feud" with former White House Press Secretary Sean Spicer over his uncomplimentary tweets about the company reached a billion people or the equivalent of "50 Super Bowl ads," adding that it was great free press. According to Business Insider, as a consequence Dippin' Dots sales and franchisee inquiries soared.

Spicer, now the former press secretary for Donald Trump, had unleashed some uncomplimentary tweets about Dippin' Dots ice cream over the five-year period from 2010 to 2015, such as, "Dippin Dots is NOT the ice cream of the future" and "If Dippin Dots was truly the ice cream of the future they would not have run out of vanilla cc @Nationals." At the time of his tweets he was not yet a household name.

But in a matter of brilliant timing, Dippin' Dots engaged him on the subject of his negative tweets on Monday, January 23, 2017, when Spicer was suddenly known to virtually every sentient American, three days after President Trump took the oath of office and Spicer became his Press Secretary. On that Monday Trump and Spicer were in the thick of a widely reported controversy with the press about the accuracy of its reporting on the size of the inauguration ceremony crowd, with fuel to the fire having been added by this statement to the press on Saturday, January 21, by Spicer, his first appearance before the media as Press Secretary:

With one of the company detractors suddenly famous, CEO Fischer wasted no time in dashing off an open letter:

Dear Sean,

We understand that ice cream is a serious matter. And running out of your favorite flavor can feel like a national emergency! We’ve seen your tweets and would like to be friends rather than foes. After all, we believe in connecting the dots.

As you may or may not know, Dippin’ Dots are made in Kentucky by hundreds of hard working Americans in the heartland of our great country. As a company, we’re doing great. We’ve enjoyed double-digit growth in sales for the past three years. That means we’re creating jobs and opportunities. We hear that's on your agenda too.

We can even afford to treat the White House and press corps to an ice cream social. What do you say? We’ll make sure there’s plenty of all your favorite flavors.

Yours,

Scott, CEO of Dippin’ Dots

From there, the feud went viral, perhaps reaching over a billion people, Fischer told Business Insider.

Amusement park sales and inquiries about becoming a Dippin' Dots franchisee increased after Spicer's five-year Twitter battle with the ice cream brand came to light in January, CEO Scott Fischer told Business Insider.

"I think people have to have a hero and a villain," Fischer said. "We may not be the hero, but Spicer was definitely the villain." — Kate Taylor, Business Insider

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