I've been thinking of what sort of franchise takes advantage of long-term market trends. One can't think of the market without acknowledging that one of the biggest changes in demographics is an aging population. And, the new elderly, the baby boomers who are now beginning to retire in large numbers, are a senior population that wants to continue to look and feel young.
Almost a decade ago, one U.S. demographer said, "If you want to sell things and go where the growth is, about half of your market will be people in their 50s..." In the same report, it states that the "high growth" group is people over age 55. This group is growing at a forty percent growth rate from 1990 to 2000. The baby boom generation is getting older."