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Log In / Register | Feb 22, 2018
Marketing, branding and loyalty development

Doing Well by Doing Mobile Well

The nice thing about predictive engagement metrics is, well, they predict. And to be sure, sometimes it takes time for the real world to catch up with engagement values, which are emotionally based and often unarticulated.

Grow Your Business with Yelp

The Yelp website is one of the most heavily trafficked, with 86 million mobile unique visitors per month and 75 million desktop unique visitors, according to Yelp.

Investigative Documentary about Yelp Slated for Completion in Late 2016

A film about Yelp, titled Billion Dollar Bully, is in post production and may be released later this year. Here's a preview:

America's Most Engaging Brands in 2016

Emotional engagement – a leading indicator of consumer behavior, loyalty, sales, and profits – is more difficult for brands to achieve than ever before. The key drivers of brand engagement have shifted dramatically toward emotional values in 88% of the 72 categories surveyed in Brand Keys’ 2016 Customer Loyalty Engagement Index (CLEI), our 21st annual survey.

Burger King to Permanently Serve Hot Dogs Nationwide

Burger King introduces grilled dogs, permanentlyMIAMI – Burger King restaurants will permanently introduce all beef hot dogs to their menu, starting February 23.

Facts Cannot Stop Brand Trump

You can’t have missed Sarah Palin’s well-publicized endorsement of Donald Trump. Somewhat quieter has been the confederation of conservatives trying to get other “conservative thinkers” to speak out against the Republican Presidential front-runner.

Using Emojis in Online Marketing

Emojis are so popular that one of them was named Word of the Year for 2015 by Oxford Dictionaries just two months ago, even though it isn't a word.

Optimize Your Small Business by Boosting Its Mobile Friendliness

Make it easier for people to find and patronize your small business through an effective mobile strategy.

Leadership Matters at Popeyes

I often say, “success leaves clues." At Popeyes Louisiana Kitchen the number one clue is found in its leadership beginning with its CEO, Cheryl Bachelder.

Better Safe than Sorry, Chipotle

The brand that started the “fresh movement,” is hoping for a fresh start. It took Chipotle twenty-two years to transform itself from a burrito stand to a $23 billion quality brand. They did it by meeting customer expectations regarding the values of fresh, locally sourced, customizable food at a fair price. Oh, and it was generally agreed the brand had integrity.