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Marketing, branding and loyalty development

2016 Least Engaging Brands

This past February, Brand Keys announced the list of the top brands that 42,792 U.S. consumers found to be most emotionally engaging and, therefore, the ones they were most loyal to.

Changes in Chipotle

After a series of seven outbreaks of E. coli bacterium and salmonella-related illnesses, it can’t have come as any surprise to anyone when Chipotle posted its first loss as a public company.

Press Release Basics

Press releases, if done right, can be effective in raising the visibility of a business.

McDonald’s Testing Junior, Grand-Sized Big Macs

Big Mac sign, photo by Thomas Hawk
A Big Mac sign (photo/Thomas Hawk)

From now until June 6, McDonald's is testing a smaller Big Mac and a giant-sized one in the markets of Dallas, Texas, as well as Columbus, Ohio. That would make three Big Mac sizes for customers to choose from.

Starting Today Subway Shops List Calories on Menu

Subway rolls out calorie labels today
Subway to list calorie count, beginning today. (image/Subway)

MILFORD, Conn.—Subway announced last week that it will roll out menu signs that list calorie counts for its sandwiches today. It points out that this is a year ahead of when the FDA will begin enforcing its new national calorie labeling requirements.

Burger King Moves Back to the Old Neighborhood

Expectations move at the speed of the consumer. They never diminish; they only increase, and they increase all the time. Over the past decade, consumer expectations have increased about 18% a year. Brands, on average, only manage to keep up by about 9%, so there’s always a pretty significant gap between what consumers expect and what brands deliver. Brands that deliver best are always the category leaders.

Doing Well by Doing Mobile Well

The nice thing about predictive engagement metrics is, well, they predict. And to be sure, sometimes it takes time for the real world to catch up with engagement values, which are emotionally based and often unarticulated.

Grow Your Business with Yelp

The Yelp website is one of the most heavily trafficked, with 86 million mobile unique visitors per month and 75 million desktop unique visitors, according to Yelp.

Investigative Documentary about Yelp Slated for Completion in Late 2016

A film about Yelp, titled Billion Dollar Bully, is in post production and may be released later this year. Here's a preview:

America's Most Engaging Brands in 2016

Emotional engagement – a leading indicator of consumer behavior, loyalty, sales, and profits – is more difficult for brands to achieve than ever before. The key drivers of brand engagement have shifted dramatically toward emotional values in 88% of the 72 categories surveyed in Brand Keys’ 2016 Customer Loyalty Engagement Index (CLEI), our 21st annual survey.