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Marketing, branding and loyalty development

KFC Quickly Runs Out of Its Free Chicken-Scented Crispy Sunscreen

George Hamilton as Colonel Sanders sells the Extra Crispy KFC sunscreen lotion
Photo/KFC; Words/Blue MauMau

Summer. Skin. Extra Crispy. Can there be a better match? Kentucky Fried Chicken doesn't think so. It announced Monday that it would sell Extra Crispy fried-chicken-scented sunscreen for a limited time.

The Future: How Marketing Will Be Impacted by Self-Driving Cars

By Grendelkhan (Own work) [CC BY-SA 4.0], via Wikimedia Commons

Technology executive Len Kendall says that the day of self-driving cars is fast approaching. He contends that marketers should now look at autonomous cars right behind the smartphone "as a brand new digital platform that your brand can own."

Domino’s Delivers Salads Nationwide

photo courtesy of Domino's

Domino's Pizza (NYSE: DPZ) announced its affiliated stores are now delivering salads nationwide.

McDonald's Interactive Technology Drives Sales

Foodservice industry insiders continually look to McDonald’s for success clues. When McDonald’s hits a home run it affects everyone. 

Subway Freshens Its Logo in Time for Olympics

New Subway logoSubway revealed today that it has updated its logo. Its freshened symbol will roll out in television commercials this evening.

Pokemon Go Paying Off for McDonald's Japan

McDonald's Japan's decision to jump on the Pokemon Go bandwagon is so far paying off for the company.

America’s Favorite Beer

Writer Charles Farrar Browne, aka Artemus Ward, noted, "We all can't be Washingtons, but we can all be patriots." When he wrote that he was, of course, talking about people – not products. But certain brands think it's a philosophy worth leveraging, and sometimes it is.

McDonald’s Japan Cashing in on Pokémon Craze

Pokémon Go is not yet available in Japan, the land where Pokémon was created, but that isn’t stopping McDonald’s from taking advantage of the Pokémon craze there right now instead of sitting on the sidelines waiting.

McDonald's May Be First of the Pokémon Go Sponsored Locations

John Hanke, CEO of Pokémon Go developer Niantic, told The New York Times last week that the game will include "sponsored locations" in the future. McDonald's is the odds-on favorite of being the first of them.

Pizza Hut Launching Chatbot for Orders from Social Media Sites

Pizza Hut announced this week the launch of a social ordering platform, or “chatbot,” a means of conversational ordering on Facebook Messenger and Twitter.