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Marketing, branding and loyalty development

Steps to a Successful Ice Cream Franchise

Multi-unit Sub Zero franchisee Rob West, who had spent over 30 years in corporate finance, started his new career in ice cream six years ago. He has a different approach to promoting business.

McDonald’s Failing to Grow Guest Counts

Key to getting McDonald’s humming along again is getting more guests through its doors. Instead, although there have been improvements in other areas, the company’s guest counts have been going south.

2016 Loyalty Leaders: Digital Delights

More than a third (35%) of the 2016 Brand Keys Loyalty Leaders are represented by digital technology, social networking brands, or brands that facilitate digital tech or social networking.

KFC Bucket Is Updated

KFC bucket gets an update

Photo provided by KFC

KFC announced today that it is making over its iconic bucket. It will introduce a $10 chicken share bucket, a new chicken container that serves two.

Papa John's Understands Consumers Are Dynamic

Back in the day, I worked alongside Tim Glass, Ford Smith (Pet Smart founder) and Jim Brimhall. These men were co-founders of cyberslice.com, the company that signed Papa John's to become the first chain restaurant in the world to offer online ordering.

2016 Back-to-School Spending Receives a D+

The 2016 back-to-School spending report card for households with school-age children (pre-school through 12th grade) indicates that parents do not plan to spend significantly more this year.

KFC Quickly Runs Out of Its Free Chicken-Scented Crispy Sunscreen

George Hamilton as Colonel Sanders sells the Extra Crispy KFC sunscreen lotion
Photo/KFC; Words/Blue MauMau

Summer. Skin. Extra Crispy. Can there be a better match? Kentucky Fried Chicken doesn't think so. It announced Monday that it would sell Extra Crispy fried-chicken-scented sunscreen for a limited time.

The Future: How Marketing Will Be Impacted by Self-Driving Cars

By Grendelkhan (Own work) [CC BY-SA 4.0], via Wikimedia Commons

Technology executive Len Kendall says that the day of self-driving cars is fast approaching. He contends that marketers should now look at autonomous cars right behind the smartphone "as a brand new digital platform that your brand can own."

Domino’s Delivers Salads Nationwide

photo courtesy of Domino's

Domino's Pizza (NYSE: DPZ) announced its affiliated stores are now delivering salads nationwide.

McDonald's Interactive Technology Drives Sales

Foodservice industry insiders continually look to McDonald’s for success clues. When McDonald’s hits a home run it affects everyone.