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Marketing, branding and loyalty development

Brand Loyalty in America of 2017

Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index (CLEI).

Wingstop Launches Voice-Activated Ordering

Amazon's Echo device enables interaction with voice-activated Alexa
Photo of Amazon's Echo device courtesy of Amazon

Wingstop, Inc. [NASDAQ:WING] announced Tuesday that it is offering a voice-activated ordering system through Amazon Alexa.

A Retrospective View of Predicted Trends for 2017

If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers get it so very wrong?”

Join in on Small Business Saturday

American Express launched Small Business Saturday on November 27, 2010, and since then the idea has taken off. This year's SBS is nearly here–Saturday, November 26–but it's not too late to take advantage of American Express' free Small Business Saturday® marketing materials - including sample posters, press releases, and social media updates.

Steps to a Successful Ice Cream Franchise

Multi-unit Sub Zero franchisee Rob West, who had spent over 30 years in corporate finance, started his new career in ice cream six years ago. He has a different approach to promoting business.

McDonald’s Failing to Grow Guest Counts

Key to getting McDonald’s humming along again is getting more guests through its doors. Instead, although there have been improvements in other areas, the company’s guest counts have been going south.

2016 Loyalty Leaders: Digital Delights

More than a third (35%) of the 2016 Brand Keys Loyalty Leaders are represented by digital technology, social networking brands, or brands that facilitate digital tech or social networking.

KFC Bucket Is Updated

KFC bucket gets an update

Photo provided by KFC

KFC announced today that it is making over its iconic bucket. It will introduce a $10 chicken share bucket, a new chicken container that serves two.

Papa John's Understands Consumers Are Dynamic

Back in the day, I worked alongside Tim Glass, Ford Smith (Pet Smart founder) and Jim Brimhall. These men were co-founders of, the company that signed Papa John's to become the first chain restaurant in the world to offer online ordering.

2016 Back-to-School Spending Receives a D+

The 2016 back-to-School spending report card for households with school-age children (pre-school through 12th grade) indicates that parents do not plan to spend significantly more this year.