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Marketing, branding and loyalty development

Audi's China Ad Sparks Charges of Sexism

A new Audi ad for a China audience compares wives to used cars. Complaints about it are proliferating in social media among what some might see as a humorless PC crowd. The ad opens up with a Chinese couple exchanging their wedding vows before a crowd of their friends and relatives. The ceremony is interrupted by the groom's mother, who proceeds to conduct a rough on-the-spot physical inspection of the bride.

Mazda Targets Hispanic Voters with Japanese Ads

Mazda has decided to go after Hispanic buyers with Japanese language ads. Say what!? Yes, it's true. The company feels that too many Hispanics think of Mazda as Asian rather than Japanese, and a car that's Asian made just doesn't create the quality image that a Japanese made car does.

Presidential Politics Dramatically Reshapes Brand Perceptions of ‘Patriotism’

The 15th annual Brand Keys survey of iconic American brands in over 100 categories reveals a dramatic shift in consumer perceptions of brand 'patriotism.' Jeep, Disney, and Levi Strauss continue to lead an otherwise dramatically re-drawn list of patriotic brands, with brands like Fox News, Tesla, MSNBC, and Twitter joining the 2017 list.

The Greenest Brands in America

April 22nd is the 47th anniversary of Earth Day, so this is the season to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annua

KFC Recruits Hollywood’s Rob Lowe to Launch Zinger Sandwich

Louisville-based KFC has recruited Rob Lowe as its newest actor to play a version of the brand's founder, Colonel Harland Sanders. Lowe will help KFC roll out its new spicy Zinger sandwiches with the theme of being out of this world.

Baseball Makes A Comeback, National Pastime Is First in Fan Loyalty

Major League Baseball’s Opening Day was April 2. It's always a big moment, but this year it was considerably bigger.

Subway Responds to Damaging Canadian Report on Its Chicken

The Marketplace program on CBC in Canada recently reported that DNA tests it had commissioned on the chicken in two varieties of Subway's sandwiches showed results of only around 50 percent chicken DNA. The rest, it said, was mostly soy. The report went viral. Subway quickly ran its own laboratory tests and responded.

What's in a Name?

Shakespeare answered the question what's in a name with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import.

Russia McDonald's Playing Down American Connections

What with the unfriendly rhetoric from the U.S. against Russia and the sanctions it has imposed along with frequent talk of war, McDonald's is in a difficult public relations situation with the Russian public.

Best Super Bowl Ads of 2017

Audi Super Bowl ad, "Daughter"Filling first place all the way to fourth, franchisors did phenomenally well in this year's Super Bowl contest for best advertisement.