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Log In / Register | Jun 25, 2017
Marketing, branding and loyalty development

The Greenest Brands in America

April 22nd is the 47th anniversary of Earth Day, so this is the season to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annua

KFC Recruits Hollywood’s Rob Lowe to Launch Zinger Sandwich

Louisville-based KFC has recruited Rob Lowe as its newest actor to play a version of the brand's founder, Colonel Harland Sanders. Lowe will help KFC roll out its new spicy Zinger sandwiches with the theme of being out of this world.

Baseball Makes A Comeback, National Pastime Is First in Fan Loyalty

Major League Baseball’s Opening Day was April 2. It's always a big moment, but this year it was considerably bigger.

Subway Responds to Damaging Canadian Report on Its Chicken

The Marketplace program on CBC in Canada recently reported that DNA tests it had commissioned on the chicken in two varieties of Subway's sandwiches showed results of only around 50 percent chicken DNA. The rest, it said, was mostly soy. The report went viral. Subway quickly ran its own laboratory tests and responded.

What's in a Name?

Shakespeare answered the question what's in a name with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import.

Russia McDonald's Playing Down American Connections

What with the unfriendly rhetoric from the U.S. against Russia and the sanctions it has imposed along with frequent talk of war, McDonald's is in a difficult public relations situation with the Russian public.

Best Super Bowl Ads of 2017

Audi Super Bowl ad, "Daughter"Filling first place all the way to fourth, franchisors did phenomenally well in this year's Super Bowl contest for best advertisement.

Brand Loyalty in America of 2017

Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index (CLEI).

Wingstop Launches Voice-Activated Ordering

Amazon's Echo device enables interaction with voice-activated Alexa
Photo of Amazon's Echo device courtesy of Amazon

Wingstop, Inc. [NASDAQ:WING] announced Tuesday that it is offering a voice-activated ordering system through Amazon Alexa.

A Retrospective View of Predicted Trends for 2017

If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers get it so very wrong?”