The Franchise Owner's most trusted news source


Log In / Register | Nov 17, 2017
News and events that center around the selling and granting of franchise licenses

Why Do So Many Busy Business People Blog?

Having just read Hugh Hewitt’s book Blog, Understanding the Information Reformation That’s Changing Your World, I am even more excited about what blogging means to franchise buyers and owners. Hewitt, who is best known for his conservative political commentary on radio and in the blogosphere, describes blogging as a revolution that the world has not seen the equal to -- a power shift from the old media (mainstream media) to the new– the blogosphere. Since I have personally taken a leap in my career from old media to this new one, Hewitt caught me hook, line and sinker from page one.

Ben Franklin: America's Founding Franchisor

Philadelphia celebrated old Benjamin Franklin's 300th birthday Tuesday. He's been dead some two centuries but his innovations last on. (His bifocals are still popular.)

The franchise community at Blue MauMau would like to take a moment to honor Franklin as America's founding franchisor. Besides his considerable assistance to the founding of the United States of America and numerous scientific inventions, Mr. Franklin was an extraordinary business entrepreneur, having pioneered franchising back in the 1700s.

Establishing the first print franchise in America, Franklin licensed his successful Philly print business to other printers throughout the colonies long before modern-day quick print networks such as Minuteman Print, Sir Speedy or Allegra.

 

Franchising's Growth and Influence

2005 saw phenomenal growth in the number of franchises. Although the exact percentage of unit growth for all franchise systems is yet unknown, Entrepreneur Magazine says that their limited list of 500 top franchise companies grew in units by a whopping 11%.

The franchise community is a large one that impacts the economy and society. The International Franchise Association states that in 2001 there were more than 760,000 franchised businesses in the U.S. As a whole, franchises employ some 10 million people and have a total economic output of $1.5 trillion. According to a Small Business Administration report "Franchising's Growing Role in the U.S. Economy" from 1975 to 1988 the industry has grown 5.7% compounded annually.

What comes first - support structure or franchise unit sales?

With 15 years of experience in franchising, I continue to be struck by one particular question in setting up a franchise chain: Does it take one large structure to support the network upfront? Or does one sell the first franchisees without having the entire support structure that is needed?

What I have learned is that it is quite difficult to have the proper field support structure right at the beginning, after all, where would the talent come from? It is a chicken or the egg dillema. What comes first?

Minority owned franchises, the unsold market

"U.S. Census data indicates that minorities will account for nearly 90 percent of the nation's total population growth between 1995 and 2050. Already, the share of businesses owned by ethnic minorities increased nearly 22 percent from 1997 to 2002..." [Entrepreneur.com]

Franchising the easy way

Today I witnessed a chain of local stores, all owned and run by the same man, turn magically into a national franchise. I saw with my own eyes the moment when the first franchise buyer from New Mexico confirmed that the loan had gone through for him to buy a franchise. It was the company's first, and the new franchise developer heard it over the phone on his visit with the local shop. This is part of the great American dream of expanding one’s business into a franchise chain. Here's the story..

 

I spent an interesting hour at my local automotive windshield shop last week. Having driven to the shop a few times because of the same problem with trucks throwing up rocks into my windshield, I was attracted by the low cost of repair advertised on the shop’s billboard. I found myself at this garage a few times. This garage had sister stores and each shop was a stand-alone garage with at least a couple mechanics and a receptionist.

How to Write a Business Blog With Pizzazz!

All of Blue MauMau's readers are invited to compose their own blog; contribute comments or ask questions through forum discussions; provide franchise links and events; or use our open encyclopedia to compose franchise definitions and encyclopedia articles in Blue MauMau's Franchise Wikipedia. It is an open community, offering you free state-of-the-art online tools to help network you with those who own a franchise and those who are interested in one day buying one. But what online tools are available on this site and what do they do? Well, above all else, the backbone of this community is the ability of our readers to blog. So, where better to start than by exploring blogs and how to write a great blog for the franchise community?

From all of us at Blue MauMau, Happy Thanksgiving!!

ThanksgivingHappy Thanksgiving to all! Lodging franchisees will be hard at work as will some restaurants. Some retail franchisees will be back at work Thursday night and will have their busiest day of the year Friday (knock on wood). For franchisees that can take a break, we wish you some well-deserved rest, love of family, a satisfied stomach, and a grateful heart.

For your reading pleasure, here are a few stories -- of food, travel (two big franchise industries, by the way) and an unusual and dark history of Thanksgiving...

Lost opportunities: Franchisors adrift on a sea of color

Most attendants are minorities but are not being approached If franchisors want to be effective, their sales teams need to reflect the demographics of those they sell to. At the very least, they better naturally gravitate to and know how to relate to others outside their Caucasian background if they want to plug into a larger slice of new prospective customers.

I saw this phenomenon as my friend and I walked around the West Coast Franchise Expo. As 40-something year-old males, both of us are executives and quite similar, except my friend is white and I am of Chinese descent. Franchise development managers stared at my friend from the right while dozens of others stared from the left. As my friend was pulled to the side by numerous salespersons, one managed to engage me in discussion but then after a short while spoke more with my friend. I guess I'm a little harder to read. The two of us joked about it afterwards.

Contrary to impressions from the photo above, this shot is not taken in Idaho. White salespersons are selling to caucasion attendees on an aisle at the Expo in Southern California. Whites here weren't nearly as numerous as the ocean of minorities who walked by.

I’m a businessman with conservative Asian values. I don’t like to rock the boat and I certainly am not a diversity activist. Assuming there were roughly 200 exhibitions, and each booth had two staff, of the 400 odd franchising staff, there were some women at the booths, a Latino or two and a few blacks.

Halloween: Franchise Ghost Tales

Wishing you, your staff and family a happy halloween! Now if you can, go close up shop and enjoy. If you have to stay, then read on if you dare about HAUNTED FRANCHISE CHAINS. Here's the first tale of a haunted hotel...

Hilton Cincinnati Netherland Plaza at 35 W. Fifth Street, Cincinnati, OH. During the hotel's construction in the 1930s, one of the laborers was killed. His body was never found. Never ever... "The Lady in Green" has been seen in the Mezzanine level and the Hall of Mirrors. It is believed that she is the widow of the construction worker who died, and her restless spirit seeks his body. It seems her husband is happier in the next life without her. Oooohhh... If that's not enough to scare you than click "read more" below.