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Log In / Register | Apr 26, 2017
News and events that center around the selling and granting of franchise licenses

Superbowl: The Franchise Showcase

How huge was franchising to the Superbowl? Well, without franchising, there would have been no Seattle Seahawks sports franchise losing to the Pittsburg Steelers. There would be considerably less money too without franchiser business -- like Pizza Hut pushing its new Cheezy-bites pizza.

And the franchise business of the Superbowl is big business. This year 43% of the new Superbowl ads listed on were franchise related.

It's not only big business but franchising's influence on the Superbowl is big calories too. According to, "If you ate each of the fast food items advertised during the Super Bowl XL you'd consume 3325 calories, 178 grams of fat, 1665 calories from fat, and 6910 mg of sodium."

With all the franchise sport, big business and food calories of the Bowl, Blue MauMau was right there for you, stacking up entertaining franchise ads on our site so that our readers wouldn't miss a thing. Now our readers can not only view videos of the game's hilarious franchise commercials, but they can also vote on the best Superbowl business format franchise commercial (see left-hand column).

That doesn't mean that all franchising ads were business format franchises such as Blockbuster though. Franchising is a type of business authorization and structure. It consists of business format, trademark and product distribution franchising.

The largest group of franchise related ads were from trademark and brand franchisers, coming in at 23% of all ads featured. Trademark franchising provides licensees the right to use the parent company's trademark or brand. Anheuser-Bush and Pepsi were the top advertisers in this category.

Next was product distribution franchising. in which a parent company grants the right to sell its products. Cadillac, Nissan and Honda led with the most ads here. Then finally business format franchising followed with Pizza Hut leading the pack with the largest number of commercials -- three.

All this ads up to a lot of ads and a lot of interest by not just sports spectators but by franchisers.

Where Trade Journal Readers Are Going - Trade Blogs

Although I have already commented on Hugh Hewitt's book Blog to our community, I also decided to send an email directly to Mr. Hewitt on my views on how trade journals, although slow to join the bigger trend, are now shifting full force to the world of blogging -- called trade blogs. Trade journals, and no I don't mean journals only about importing and exporting but rather periodicals that are used by a profession or a particular industry, are not exactly Mr. Hewitt's cup of tea. He is famous for his political punditry. Still, he seems to have his fingers on the future of blogging and so I decided to write. Here's the letter below on the future of traditional trade journals -- of franchise and entrepreneurial magazines -- and why their readership is shifting to blogs. If I hear from Mr. Hewitt, I'll report it. -don-

Bush Pledges Affordable Health Insurance for Small Businesses

President Bush in his State of the Union address Tuesday night pledged to slow the rising cost of health care by making it easier for individuals and small businesses to buy insurance. In conjunction with this, the president proposed an expansion of health savings accounts. Specifically, Bush said:

We will strengthen health savings accounts by making sure individuals and small business employees can buy insurance with the same advantages that people working for big businesses now get. We will do more to make this coverage portable, so workers can switch jobs without having to worry about losing their health insurance.

Blue MauMau Is Now Podcasting and Audio Streaming

It is our intent at Blue MauMau to collect all that can be collected on franchising for our community to use. We promise to utilize all the Internet technology to make your life and your decisions easier. We now have the ability to provide audio interviews of franchise leaders and insights for you to listen to on your computer, iPod or digital player. That way you can listen to the program at your convenience such as when your jogging or driving.

To listen to or even contribute audio files about franchising just look at our Web Resources page under Podcast and Audiostreaming. We're starting this service with two insightful interviews.

The franchise community is proud to hear its very first Podcast, an original interview with franchise lawyer Mr. John Cereso with Cereso and Associates, speaking on the 10 most important legal issues in owning or buying a franchise.

Cert-A-Roof International LLC had a display that really stood out at the show -- an office-in-the-van franchise. Mr. John Callahan, president of Cert-A-Roof International LLC explains the Cert-A-Roof concept and why it also stands out. Both were interviewed by Don of Blue MauMau at the 2006 National Franchise & Business Opportunities Show in Las Vegas, Nevada.

Why Do So Many Busy Business People Blog?

Having just read Hugh Hewitt’s book Blog, Understanding the Information Reformation That’s Changing Your World, I am even more excited about what blogging means to franchise buyers and owners. Hewitt, who is best known for his conservative political commentary on radio and in the blogosphere, describes blogging as a revolution that the world has not seen the equal to -- a power shift from the old media (mainstream media) to the new– the blogosphere. Since I have personally taken a leap in my career from old media to this new one, Hewitt caught me hook, line and sinker from page one.

Ben Franklin: America's Founding Franchisor

Philadelphia celebrated old Benjamin Franklin's 300th birthday Tuesday. He's been dead some two centuries but his innovations last on. (His bifocals are still popular.)

The franchise community at Blue MauMau would like to take a moment to honor Franklin as America's founding franchisor. Besides his considerable assistance to the founding of the United States of America and numerous scientific inventions, Mr. Franklin was an extraordinary business entrepreneur, having pioneered franchising back in the 1700s.

Establishing the first print franchise in America, Franklin licensed his successful Philly print business to other printers throughout the colonies long before modern-day quick print networks such as Minuteman Print, Sir Speedy or Allegra.


Franchising's Growth and Influence

2005 saw phenomenal growth in the number of franchises. Although the exact percentage of unit growth for all franchise systems is yet unknown, Entrepreneur Magazine says that their limited list of 500 top franchise companies grew in units by a whopping 11%.

The franchise community is a large one that impacts the economy and society. The International Franchise Association states that in 2001 there were more than 760,000 franchised businesses in the U.S. As a whole, franchises employ some 10 million people and have a total economic output of $1.5 trillion. According to a Small Business Administration report "Franchising's Growing Role in the U.S. Economy" from 1975 to 1988 the industry has grown 5.7% compounded annually.

What comes first - support structure or franchise unit sales?

With 15 years of experience in franchising, I continue to be struck by one particular question in setting up a franchise chain: Does it take one large structure to support the network upfront? Or does one sell the first franchisees without having the entire support structure that is needed?

What I have learned is that it is quite difficult to have the proper field support structure right at the beginning, after all, where would the talent come from? It is a chicken or the egg dillema. What comes first?

Minority owned franchises, the unsold market

"U.S. Census data indicates that minorities will account for nearly 90 percent of the nation's total population growth between 1995 and 2050. Already, the share of businesses owned by ethnic minorities increased nearly 22 percent from 1997 to 2002..." []

Franchising the easy way

Today I witnessed a chain of local stores, all owned and run by the same man, turn magically into a national franchise. I saw with my own eyes the moment when the first franchise buyer from New Mexico confirmed that the loan had gone through for him to buy a franchise. It was the company's first, and the new franchise developer heard it over the phone on his visit with the local shop. This is part of the great American dream of expanding one’s business into a franchise chain. Here's the story..


I spent an interesting hour at my local automotive windshield shop last week. Having driven to the shop a few times because of the same problem with trucks throwing up rocks into my windshield, I was attracted by the low cost of repair advertised on the shop’s billboard. I found myself at this garage a few times. This garage had sister stores and each shop was a stand-alone garage with at least a couple mechanics and a receptionist.