How huge was franchising to the Superbowl? Well, without franchising, there would have been no Seattle Seahawks sports franchise losing to the Pittsburg Steelers. There would be considerably less money too without franchiser business -- like Pizza Hut pushing its new Cheezy-bites pizza.
And the franchise business of the Superbowl is big business. This year 43% of the new Superbowl ads listed on iFilm.com were franchise related.
It's not only big business but franchising's influence on the Superbowl is big calories too. According to FoodFact.info, "If you ate each of the fast food items advertised during the Super Bowl XL you'd consume 3325 calories, 178 grams of fat, 1665 calories from fat, and 6910 mg of sodium."
With all the franchise sport, big business and food calories of the Bowl, Blue MauMau was right there for you, stacking up entertaining franchise ads on our site so that our readers wouldn't miss a thing. Now our readers can not only view videos of the game's hilarious franchise commercials, but they can also vote on the best Superbowl business format franchise commercial (see left-hand column).
That doesn't mean that all franchising ads were business format franchises such as Blockbuster though. Franchising is a type of business authorization and structure. It consists of business format, trademark and product distribution franchising.
The largest group of franchise related ads were from trademark and brand franchisers, coming in at 23% of all ads featured. Trademark franchising provides licensees the right to use the parent company's trademark or brand. Anheuser-Bush and Pepsi were the top advertisers in this category.
Next was product distribution franchising. in which a parent company grants the right to sell its products. Cadillac, Nissan and Honda led with the most ads here. Then finally business format franchising followed with Pizza Hut leading the pack with the largest number of commercials -- three.
All this ads up to a lot of ads and a lot of interest by not just sports spectators but by franchisers.