Don't think that not much happens in Tucson, Arizona, where Marshall Wyatt Earp once roamed. It seems the law is being summoned again. After a franchise chain's namesake, Picurro, harmed the brand for alleged child molestation, four Picurro Pizzeria franchises in Tucson want their franchise contracts voided . The question is, can they?
This is no easy feat, but what else is one to do if the company's CEO and namesake has slandered the Picurro name by sexually soliciting minors? Picurro's name has been in the papers and on television for the offense. The bad publicity seems to be affecting business. Franchise owners say they have seen a dip in business of some 40%.