Franchising for Dummies asin: 0764551604 binding: Paperback list price: $19.99 amazon price: $19.99

Author's Comments: Franchising for Dummies was written by the late Dave Thomas, founder of Wendy's and myself as a primer for prospective and current franchisors and franchisees.  It carefully takes the reader through the legal issues surrounding franchising, helps the prospective franchisee understand how they should approach the selection of a franchise and also provides them guidance on operating their businesses and working within a franchise setting.  For more mature or larger franchisees it deals with issues related to conflicts with the franchisor, terminations, expirations and acquiring additional or new franchise opportunities.  For prospective and current franchisors it looks closely at how to become a franchisor and also how to manage the franchise relationship once you are a franchisor and how to expand their system domestically and internationally.  It does not replace the need for professional business and legal advisors but allows the franchisor and franchisee to have a solid grounding into the world of franchising that will make them better decision makers, business managers and operators.

In late September 2006, Franchising for Dummies 2nd edition will be published.  The 2nd edition is greatly expanded from the first edition.

While it contains all of the same information in an updated version, it adds considerably to the knowledge for franchisors and franchisees.  The 2nd edition also contains a vast CD Rom that also includes contributions from some of the most experienced franchise advisors in franchising.  On the CD ROM you will find a workbook entitled Making the Franchise Decision which we wrote to help franchisees work through the process of asking questions and gathering information from franchisors as they make their decision on which franchise to select.  It also contains a sample Employee Handbook, an analysis of international laws, an analysis of the construction of a UFOC, A Franchise Sales and Compliance Manual for franchisors, two real estate workbooks - one for franchisees to assist them in finding the perfect location and the other for franchisors in managing the system's real estate issues among other checklists and articles that could not be included in the written text.  We are excited about the launch of the 2nd edition and as with the first edition, all proceeds from the book that would be earned by the authors has been donated to the Dave Thomas Foundation for Adoption.

Michael H. Seid
Managing Director
Michael H. Seid & Associates (MSA)
94 Mohegan DriveWest Hartford, CT  06117
(860) 523-4257(860) 523-4530 - facsimile
www.msaworldwide.com