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Log In / Register | Feb 18, 2018

KFC Hires Unknown Actor to Play Frugal Colonel

Instead of a well-known actor, KFC has decided to go with Christopher Boyer, hardly a household name, to play the part of Colonel Harland Sanders in its new ad campaign. Their new ad, which hasn't run on television yet, cleverly ties in Boyer's lack of fame with KFC's low-cost menu items. Wayne Knight, known as Newman to Seinfeld fans and a much better-known actor, will play second banana in the "unknown actor" Boyer spots.

 

 

  • KFC has selected a relatively unknown actor, Christopher Boyer, to fill the shoes of its brand mascot Colonel Harland Sanders for a very particular reason, according to a company news release.
  • Boyer will serve as the "Value Colonel" in a new campaign that emphasizes meals that "won't break the bank," such as the $5 Fill Up and pot pie menu items. In hiring the actor, KFC will save money compared to the celebrities and notables that usually portray Sanders, reflecting the promotion's focus on frugality. TV spots featuring Boyer will begin airing Dec. 28
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