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Research and education can be misleading

Research will only get you so far when there is a systematic way of obfuscating what the buyer needs to know.

Education for franchise buyers tends to be supplied by sellers who want to train the franchisee how to be an easier mark. Does the Asia Pacific Centre rank franchise brands? Which brand's average franchise makes the most profit? Does a site or service rank contracts? Is a site afraid to do so for fear of offending potential franchisor clients. Does it make its money from the buyer, or does it receive kickbacks from the franchisor? Does it score which sectors are on a downward trajectory and which ones look strong?

Research will only get you so far when the education you are getting is supplied by franchisors and franchise sellers.


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