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New Salesforce Essentials Gives Small Businesses Enterprise Level Tools

Small Business Trends - Thu, 2018-03-15 15:45

Salesforce (NYSE: CRM) just announced the release of Essentials providing small businesses for the first time with a variety of apps for what the company calls the number one global CRM platform. Sales Cloud Essentials and Service Cloud Essentials are the first Salesforce Essential apps available.

The apps are backed with the power of Salesforce Trailhead, Einstein AI, Lightning and AppExchange, which will give small businesses access to enterprise-grade CRM solutions. Salesforce says this is going to future-proof businesses in a rapidly evolving digital environment while allowing them to work smarter and faster with a strong focus on customers.

Small businesses spend a considerable amount of time on manual processes. According to Salesforce, this can amount to 23 percent of an averages small business’s workday. This means a quarter of their time could be better used to drive more productive business initiatives, such as growth. Salesforce Essentials has been designed to overcome this challenge in an easy to use platform small organizations can capitalize on.

In a press release, Mike Rosenbaum, Executive Vice President of CRM Applications at Salesforce, said, “With Essentials, we’ve taken the full power of Salesforce and tailored it for the unique needs of small businesses. Essentials is easy to set up and use — and it’s future-proof, so small businesses can add new capabilities quickly and easily as they grow.”

Salesforce Innovation for Small Business

Salesforce Essentials delivers the same innovative solutions and CRM platform used by 83 percent of Fortune 500 companies. Salesforce said the only difference is it has been optimized to address the needs of small businesses.

The tools include using Trailhead to quickly get started with Salesforce and learn what you can do with the technology. Once you know your way around, you can use Salesforce’s AI platform Einstein to work smarter and also work faster with the Salesforce Lightning platform and the Salesforce Mobile App.

When you are up and running, and ready for your next step, scalability will not be an issue because Essentials is built on the world’s No. 1 CRM platform.


The New Apps

Sales Cloud Essentials gives small sales teams the ability to work smarter and sell more quickly by increasing efficiencies in the sales process. Teams can access comprehensive customer history, including activity history, key contacts, customer communications and internal account discussions in one place with Lightning Sales Console. The information, which includes reports and dashboards of company performance, can be accessed from anywhere with the Salesforce Mobile App.

Service Cloud Essentials makes it easy to set up a help desk to deliver personalized customer service instantly. It gives service agents a complete view of all customer interactions in a single and unified desktop view. This lets agents understand the history and context of each call so disputes can be resolved quickly and accurately.

Customers can make contact via phone, email, Twitter or Facebook. And the Service Cloud Mobile app lets agents provide customer service from anywhere.

Salesforce Essentials Launched – Pricing and Availability

The Salesforce Essentials apps, Sales Cloud Essentials and Service Cloud Essentials are available now. They are priced at $25 per month per user, but you can try them at no cost for 30 days.

Image: Salesforce

This article, "New Salesforce Essentials Gives Small Businesses Enterprise Level Tools" was first published on Small Business Trends

Are your restaurants at risk for non-compliance?

Nation's Restaurant News - Thu, 2018-03-15 15:35
These four questions will help operators be sure their stores are compliant with labor laws

Buick, Lexus gear up for March Madness

AutoNews - Thu, 2018-03-15 15:26
Buick and Lexus will put the game in customer's hands during March Madness, betting on NCAA partnerships for consumer engagement and marketplace penetration.
Categories: Latest News

Buick, Infiniti nab top spots in J.D. Power service satisfaction study

AutoNews - Thu, 2018-03-15 14:00
The auto industry improved 12 points from last year and posted its biggest one-year gain since 2012 in the annual survey, which measures customer satisfaction with dealership service departments.
Categories: Latest News

March Madness Will Draw Your Employees’ Focus from Work, Surveys Says

Small Business Trends - Thu, 2018-03-15 13:30

The madness has begun. And if you have millennial employees, there’s a good chance the NCAA men’s basketball tournament will distract them.

Employee Productivity During March Madness

You’re likely to see the famed basketball tournament brackets floating around your office. And the chatter at the water cooler may have more to do with underdogs and Cinderellas than it does with getting that big project done on time. In fact, the March Madness tournament is likely to cost American businesses, overall, at least $600 million this year.

That figure comes from employees spending time filling out their brackets and following the results instead of doing work. That’s a lot of down time.

And it’s likely the most time wasted is being done by millennials.

New data from The Tylt shows that employees in the millennial group are likely to put off a work deadline to catch the games on TV (or wherever they’re watching these days). According to a survey conducted recently, 55.8 percent of millennial employees put their brackets first over a work project. Just 44.2 percent of those surveyed say work comes first when it comes to the work and basketball balance.

It seems small business owners are up against it like a 16-seed facing a 1-seed in the opening round of the tournament. There may be no way of preventing employees from following the tournament, even when they’re at work.

Another survey from The Tylt shows 63.5 percent of employees are going to watch the early basketball games on Thursday and Friday (the first and second rounds of the tournament) while they’re at work. Only 36.5 percent of employees say they’ll only watch games at home.

The Office Pool

So, with the odds against you, what can you do to take advantage of your distracted employees?

An office pool may be the answer. Of course, you’ll want to make sure this is a legal office pool with no money involved. Instead of a cash prize, offer some type of work-related prize, like access to a prime parking spot or the keys to the executive restroom.

More Tylt data shows office pools (legal or not) are quite popular among millennials. Among those surveyed, 78.5 percent say “Office Pools FTW” while just 21.5 percent say the pools have no place at work.

All this information shows it’s going to be difficult, if not impossible, to prevent your employees from getting distracted by the basketball tournament. At the very least, keep a majority of your employees engaged with their work while they’re tracking their brackets.

Photo via Shutterstock

This article, "March Madness Will Draw Your Employees’ Focus from Work, Surveys Says" was first published on Small Business Trends

Jack Weatherly - Saying no to the press is the wrong order

Topix - Thu, 2018-03-15 13:29

But I was rebuffed the other day when I attempted to write something about Cook Out, a fast-food restaurant chain that just opened a store on High Street.

Categories: Today's Food News

Gen Z's spending power has come of age

Store Front Talk Back - Thu, 2018-03-15 12:01
Generation Z is quickly changing its role from influencer to purchaser as the generation comes of age.

The Perpetual Value of Free Parking

Hotel Interactive - Thu, 2018-03-15 11:53
Upselling And Loyalty Programs Provide Opportunities To Leverage Services

5 ways to prevent sexual harassment in your restaurant - Thu, 2018-03-15 10:18
As the spotlight on harassment continues to grow, it's crucial restaurant leaders adapt and work to create safer, more equal workplaces.

Walmart expands grocery delivery to almost half of U.S.

Store Front Talk Back - Thu, 2018-03-15 10:17
Walmart announced the expansion of its online grocery delivery option to more than 40% of all U.S. households by the end of the year.

Retail Roundup—Warby Parker raises $75M; Gap moves to digital payments

Store Front Talk Back - Thu, 2018-03-15 09:44
Warby Parker raises another $75 million in funding, Gap hopes to move to digital payments for employees by 2020, plus more need-to-know news from the world of retail.

Audi predicts tough year amid model changes

AutoNews - Thu, 2018-03-15 08:18
Audi expects a difficult year as the launch of more than 20 models -- including the all-new Q8 SUV, A6 sedan and e-tron electric SUV -- could slow its volume growth.
Categories: Latest News

BW Signature Collection By Best Western Opens In Vermont

Hotel Interactive - Thu, 2018-03-15 06:58
KILLINGTON, VT–-Best Western Hotels & Resorts today announced the opening of the Killington Mountain Lodge, BW Signature Collection, offering guests a ...

Grace Hotels Eyes Luxury Boutique Expansion In EMEA, The Americas And Asia

Hotel Interactive - Thu, 2018-03-15 05:50
Having entered its second decade, privately-owned Grace Hotels is now planning a significant period of growth. The award-winning luxury boutique hotel ...