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Log In / Register | Oct 19, 2017

Arby's will sell venison sandwiches on Saturday ONLY

Topix - Mon, 2017-10-16 16:21

The purveyor of fast food roast beef sandwiches is expanding its menu nationwide for one day only. In what looks like is becoming an annual Arby's tradition, the chain will re-release their venison burger nationwide - which they debuted last fall - while also testing elk sandwiches in three states.

Categories: Today's Food News

KFC bringing its Double Down 'sandwich' to the UK

Topix - Mon, 2017-10-16 16:21

Social media has gone into a frenzy over news KFC is bringing one of its most popular sandwiches to the UK. The Double Down has been on sale in the US since 2010 and, from Monday, you will be able to get your hands on one here.

Categories: Today's Food News

2019 Ram

AutoNews - Mon, 2017-10-16 16:12
Fiat Chrysler plans major styling changes to the Ram pickup for 2019 as evidenced by new spy photos of the truck at the company's technical center near Detroit.
Categories: Latest News

The Power of Testimonial Videos for Amazon Product Pages

Small Business Trends - Mon, 2017-10-16 15:30

If you’re not including testimonial videos on your ecommerce product pages, especially on Amazon, you could be missing out on a lot of sales.

Small Business Trends caught up with Frank Morelli of Gen.video at the recent Influencer Marketing Days conference in New York City’s Times Square. Morelli is an Account Executive with Gen.video, an influencer marketing platform that helps ecommerce businesses integrate video content from influencers right on their shopping and product pages. The company also has a special relationship with Amazon that could help small businesses selling on the huge ecommerce site.

During the conversation, Morelli shared some thoughts about the importance of using video content on product pages, and how using video from influencers can be a great way to set your brand apart.

The Impact of Ecommerce Testimonial Videos

He said, “It’s a lot easier to connect with someone who’s just like you and I and who has built a following from the ground up than it is to connect with a brand who’s this huge household name and you’re not sure if you trust their word or not.”

Of course, a lot of businesses already understand the power of using influencer marketing in their social media or content marketing strategies. But Gen.video focuses more on integrating that content into actual ecommerce stores. This is a concept that you can apply to your own hosted website or even popular ecommerce platforms like Amazon. In fact, Gen.video is a programming partner with Amazon. So the company can help brands get video content from influencers up on product pages easily.

Basically, having video content that explains something about the product and offers a third party’s perspective about it can help convince some of those potential buyers who might be on the fence about hitting that buy button. Video is already a very popular format for online marketers. But using it in this way can help businesses impact the opinions of the people who are really close to making a purchase.

Morelli said, “Video in general is an extremely important process in terms of educating consumers. And when you’re able to place video on a product page it kind of completes that cycle. And when you’re working with influencers on different social platforms it’s kind of providing a content story for them as they’re going through that purchase funnel.”

This article, "The Power of Testimonial Videos for Amazon Product Pages" was first published on Small Business Trends

Sabato Sagaria named president of Bartaco chain

Nation's Restaurant News - Mon, 2017-10-16 14:10
Former Union Square Hospitality Group executive moves to growing Barteca Restaurant Group

NRD Capital buys struggling Ruby Tuesday

Nation's Restaurant News - Mon, 2017-10-16 14:09
Casual-dining chain to be taken private in $335 million deal

Culver's sells minority interest to private equity firm

SmartBrief - Mon, 2017-10-16 14:07
Roark Capital has bought a minority interest in Wisconsin-based quickservice brand Culver's.  -More
Categories: Latest News

The rewards of running a micro-chain

SmartBrief - Mon, 2017-10-16 14:07
Micro-chains, defined by NPD Group as concepts with between three and 19 units, are on the rise.  -More
Categories: Latest News

Keeping a journal can focus your leadership

SmartBrief - Mon, 2017-10-16 14:07
Use journaling to organize, document and prioritize your thoughts and become a more focused leader, notes John Baldoni in thi -More
Categories: Latest News

How to keep everyone in a group working hard

SmartBrief - Mon, 2017-10-16 14:07
A group setting in which some individuals slack off is a concept called "social loafing," writes Ken Downer.  -More
Categories: Latest News

Hotelier's new concept hotel targets modern travelers

SmartBrief - Mon, 2017-10-16 14:07
Marriott's Moxy Times Square, a new trendy concept hotel in New York City, is an affordable option that presents possible com -More
Categories: Latest News

Food delivery option rolled out on Facebook

SmartBrief - Mon, 2017-10-16 14:07
A new food delivery option is available for US-based Facebook users.  -More
Categories: Latest News

Webinar tomorrow: How to implement a diversity strategy

SmartBrief - Mon, 2017-10-16 14:07
The thought of developing and implementing a diversity strategy can be overwhelming.
Categories: Latest News

Franchise Action Broadcast films Capitol Hill players

SmartBrief - Mon, 2017-10-16 14:07
IFA's Ryan Kennedy recently caught up with multiple members of Congress from both sides of the aisle to talk movies, ice crea
Categories: Latest News

Nonprofit Communities In Bloom sponsored by OXXO

SmartBrief - Mon, 2017-10-16 14:07
OXXO Care Cleaners will sponsor the South Florida Communities In Bloom program.
Categories: Latest News

Fastsigns CEO discusses health care executive order

SmartBrief - Mon, 2017-10-16 14:07
President Donald Trump's recent executive order could lead to more affordable coverage by allowing small businesses to band t -More
Categories: Latest News

11 states to discuss worker licensing requirements

SmartBrief - Mon, 2017-10-16 14:07
Leaders from 11 states -- including Illinois, Indiana and Wisconsin -- are planning to meet in December to discuss licensing  -More
Categories: Latest News

Failure is an event -- it is not a person.

SmartBrief - Mon, 2017-10-16 14:07
Zig Ziglar, writer and motivational speaker
Categories: Latest News

In Search of Hotel Excellence—The William Vale

Hotel Interactive - Mon, 2017-10-16 13:04
Boutique Hotel In Brooklyn Maximizes Use Of Space With Innovate Design

Hurricanes increase building supply sales

Store Front Talk Back - Mon, 2017-10-16 12:01
The highest retail sales in September were seen in the area of building supplies, up 7.7% year over year.