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Hospitality Ventures And Investra Joint Venture Completes Acquisition of Two Bentonville, AR Hotels

Hotel Interactive - Tue, 2018-02-20 05:28
ATLANTA–-Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company, in a joint venture with Investra, a ...

Tango Achieves SSAE No. 18 SOC 2 Type 2 Certification

PR Web - Tue, 2018-02-20 04:30

Attestation reaffirms commitment to customers of highest standards in process, controls and procedures

(PRWeb February 08, 2018)

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Fully Integrated Restaurant Management System Offers 360 Degree View...

PR Web - Tue, 2018-02-20 04:30

Customized Solution Offers Unparalleled Support and Provides Insightful Data on Inventory, Labor and Overall Operations to Multi-Unit Concepts Like Panera Bread, Burger King and IHOP

(PRWeb February 08, 2018)

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Cruise Planners® New Technology Sizzles with CP Maxx™ Rollout

PR Web - Tue, 2018-02-20 04:30

Designed for home-based travel agents, the newly-enhanced customer relationship management tool helps Cruise Planners agents run their businesses even more effectively and includes the first-ever...

(PRWeb February 08, 2018)

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Welcomemat Services Ranks 15 Best Pizza Neighborhoods of 2018 in Honor...

PR Web - Tue, 2018-02-20 04:30

Marketing franchise recognizes top 15 areas with the most passionate pizza enthusiasts contributing to a booming pizza industry.

(PRWeb February 08, 2018)

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Leading National Bank Lenders Recommit to Fantastic Sams for...

PR Web - Tue, 2018-02-20 04:30

Financing Programs for Fantastic Sams Franchisees Continue Into 2018 and Beyond After Growth Validates Strength of Brand

(PRWeb February 08, 2018)

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AdvantaClean Founder and CEO Jeff Dudan Accepted into Forbes Business...

PR Web - Tue, 2018-02-20 04:30

Forbes Business Development Council Is an Invitation-Only Community for Senior-Level Sales and Business Development Executives

(PRWeb February 08, 2018)

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Tesla Model S outsells German luxury flagships in Europe

AutoNews - Tue, 2018-02-20 01:01
Germany's premium brands are under pressure to accelerate their plans for electric cars after Tesla's Model S outsold the luxury flagships of Mercedes, BMW and Audi in Europe.
Categories: Latest News

Why Aston Martin is mulling risky move into F1

AutoNews - Tue, 2018-02-20 01:01
Aston Martin CEO Andy Palmer envisions the automaker entering Formula One as an engine supplier by 2021.
Categories: Latest News

All KFC branches in Suffolk are closed

Topix - Tue, 2018-02-20 00:54

The fast food company wrote this on their site: "We've brought a new delivery partner onboard, but they've had a couple of teething problems - getting fresh chicken out to 900 restaurants across the country is pretty complex! "We won't compromise on quality, so no deliveries has meant some of our restaurants are closed, and others are operating a limited menu, or shortened hours.

Categories: Today's Food News

KFC restaurants in the UK have a problem. They don't have chicken. - Mon, 19 Feb 2018 PST

Topix - Mon, 2018-02-19 20:00

So said an announcement Saturday that tried to find humor in KFC's chicken shortage, which has prompted the fast-food chain to temporarily close hundreds of its restaurants in the United Kingdom. KFC said the shortage was caused by "a couple of teething problems" with its new delivery partner, DHL.

Categories: Today's Food News

Apply These 4 Secret Techniques to Turn Your Blog Visitors into Customers

Small Business Trends - Mon, 2018-02-19 16:30

To blog or not to blog? I get this question from our eCommerce clients all the time. Many of them have tried blogging, but are discouraged because “it hasn’t worked for them.” They publish several articles per week or per month and give up when they don’t see the sales coming in right way.

One of the many reasons why they don’t see results is because of low website traffic. Unfortunately, if a website has low traffic, blogging won’t increase that traffic overnight. To have articles or blogs rank organically, it takes months and requires the execution of several search engine optimization practices.

However, many of those clients do have website traffic but still have no eCommerce conversions … so, what’s going on in those cases? I’ve found that most experience poor results because they don’t optimize their articles for conversions and don’t implement other efforts to stay in front of their readers. As you’ll see in the tips below, the key is to think of content as the initial point of contact, or an introduction. Once you grab the attention of your readers, you can then nurture them until they convert into paying customers.

How to Turn Blog Visitors into Customers 1. Create Relevant Content

No matter how much content you produce, if it doesn’t speak to your ideal target customer, you’ll be wasting your time engaging the wrong type of readers. Thus, take time to develop a content calendar that speaks to your audience and addresses their specific interests or concerns.

Think of your content as a helping guide for your ideal customers in different stages of the buying cycle: awareness, consideration and purchase. For instance, let’s say you have an eCommerce store that sells boating shoes and you’re trying to get new customers that are in two different stages of the buying process:  awareness and consideration.

As you can imagine, the content produced for ideal customers in the awareness stage will be totally different from the content generated for ideal customers in the consideration stage. The ones in the awareness stage are not familiar with your brand, so they’ll need a “softer” introduction to your products.

For example, you can create a fashion guide about how to pair boating shoes with clothing. In that guide, you can introduce your shoe brand to users who were just looking to learn fashion tips online and were not specifically searching for your shoe brand.

On the other hand, the content targeting ideal customers in the consideration stage can be more focused on your brand and benefits because this target already knows your brand. For example, that can be the case of a user who already joined your newsletter but hasn’t made a purchase yet. If so, that user can get an article like this one:

In such articles, you’ll want to emphasize things like your unique value proposition, company story, and/or testimonials. In other words, convince users that your store is better than your competitor’s.

2. Capture Your Readers’ Email Address

This tip is essential to make other key efforts work successfully. The idea is to capture your reader’s information while they are reading your blogs, so you can build your email list, retarget those contacts on other platforms, and email them to convert them into paying customers.

One of the best ways to do this is by using email lightboxes. They are pop-ups that capture email information, usually by providing an incentive such as a discount offer. See below how Banana Republic encourages visitors to join its newsletter using pop-ups:

They may seem like a small addition to your website, but I’ve seen a great increase in email subscriptions thanks to this little tool. And the more targeted you can make it to the user, the better. You can customize them with many online tools or apps that will allow you to take care of the whole design and customization process.

Sumo is one of those tools, and it will allow you to get super targeted with your pop-ups. For instance, you can use this tool to customize your pop-up copy based on specific URLs. So, you would be able to show different messages according to the website your reader is on.

Let’s say your visitor is reading about how to choose the perfect engagement ring. Then you can show a message that says something like: “Looking for the perfect ring? We’ll help you decide. Add your email below.” This message would be very different from the one another visitor can get reading about necklaces. Targeted messages like those will increase your conversion rate.

3. Retarget Your Readers on Social Media

Not all your blog visitors will be ready to make a purchase at a moment they read one of your articles, and that’s okay. As long as you remind them about your brand and products, they will come back to your store if they are interested. The low conversions arise when you don’t stay in front of those blog readers, and they end up forgetting about your brand in the long run.

In other words, what you need to do is remarketing. There are many platforms that can be used for remarketing, but, in this tip, we’ll talk about social media.

There are two ways you can retarget your previous blog readers using social media:

  1. Using their email addresses
  2. Based on your website’s tracking pixel

The first option, using an email list, will help you retarget the users that subscribed to your newsletters while reading one of your blogs. This segment will be “warmer” than the “all visitors” segment because they decided to engage with your brand.

To retarget an email list, you’ll have to create a custom audience on Facebook. Just go to “Audiences” located in the drop-down menu of your Ads Manager, and select the first option: Customer File.

Then you’ll have the option to import your contacts directly from Mailchimp or upload a CSV file. Choose whichever option works best for you.

If you choose the CSV option, you’ll see a popup like the one below:

Just upload your file, follow the instructions and you’ll be able to create a new custom audience for your remarketing ads.

Another option available is to target previous blog readers based on your Facebook Pixel. To do this, just go back to the Audiences tab, but this time select the second option: Website Traffic.

On the next screen, select “People who visited specific web pages” to only target people who have visited your blog. Then, to “URL contains” add “blog.” This will work if you use the word “blog” for all your article URLs. If you’d like to target specific blogs, add the content there.

Once your custom audience is populated by Facebook, you’ll be able to use it in your campaigns. 

4. Set Up an Email Drip Campaign

 At this point, you have a strategy set up for email capture and retargeting; now it’s time to nurture your leads. You can do this with an email drip campaign. Don’t get scared by that term. They are just email campaigns set up with automated rules, optimized for conversions.

For instance, you can set up an email drip campaign for anyone who signs up for your newsletters so they automatically get a welcome email. According to the recipient’s behavior (opens it vs. doesn’t open it), you will then set up another email accordingly. So, if a user opens it, you can send another piece of content to keep nurturing that lead, and so on.

Email drip campaigns increase conversions because they are automatic (you don’t have to follow up manually) which reduces human error — and they are sent in a timely manner. The users will get the emails you’ve set up as soon as they fulfill any rules in the drip campaign.


Armed with these tips, it’s time to start turning those blog visitors into lifelong customers of your brand. What other tricks or tactics have you used in the past that have worked in this instance? I’d love to discuss new ideas in the comments below.

Photo via Shutterstock

This article, "Apply These 4 Secret Techniques to Turn Your Blog Visitors into Customers" was first published on Small Business Trends

Retail Roundup—Chanel teams up with Farfetch; Weddington Way opens in Houston

Store Front Talk Back - Mon, 2018-02-19 16:26
Chanel acquires a stake in e-commerce company Farfetch, Weddington Way opens a showroom in Houston, and more need-to-know news from the world of retail.

KFC runs out of chicken, shuts outlets in the UK

Topix - Mon, 2018-02-19 15:19

Why did the chicken cross the road? In the United Kingdom, the better question is why didn't the chicken cross the road? The fast-food chain is engulfed in a crisis in the UK, where about two-thirds of its restaurants are temporarily closed amid delivery challenges. "The chicken crossed the road, just not to our restaurants," KFC's United Kingdom and Ireland outfit said on Twitter.

Categories: Today's Food News

KFC is running out of chicken across the U.K.

Topix - Mon, 2018-02-19 15:19

The fast food chain has been forced to temporarily close hundreds of restaurants in the United Kingdom after a logistics snafu stopped chicken deliveries. About 800 of the company's roughly 900 locations in Britain were closed as of midday on Monday.

Categories: Today's Food News

Armed robber hits 2 fast food restaurants in 1 night

Topix - Mon, 2018-02-19 15:19

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Categories: Today's Food News

20% of All Searches are Made with Voice (INFOGRAPHIC)

Small Business Trends - Mon, 2018-02-19 14:40

A new and very interactive infographic by Adzooma takes a look at how online advertising will be trending in 2018. And one of the data points is the growth of voice search, which now makes up 20 percent of inquiries on Google’s mobile app and Android devices.

Online Advertising Trends

In addition to the upcoming trends in 2018, the infographic also provides tips to stay abreast of changing technologies, new SEO requirements, and the way we communicate digitally. Adzooma also looks at audience targeting, Google, PPC, images and videos along with voice search.

The reason your small business needs to keep up with the information in this infographic is that online and mobile advertising is taking over traditional advertising around the world. And if you don’t know where your customers are, buying ads in a medium they don’t use will yield a low return on your investment.

The data for the infographic comes from Adzooma, which specializes in Small business online advertising, and from Search Engine Land, Google, and other sources.

Integrating Voice Technology into Your Small Business

Voice search is growing, and according to the data below, it will account for 50 percent of all searches by 2020. So making your website, ads and other digital assets voice friendly is key to ensuring you won’t be left out now and in the near future.

Another benefit of using voice technology is it conveys a more clear intent of what users are searching for. This gives marketers, SEO specialists and your small business a much better way to make your ads and marketing campaigns easier to find.

Location-based optimization or GPS-based SEO is growing along with video ads. And mobile will continue to be the key technology driving online advertising, which now stands at 43 percent of all digital ad spend.

According to Adzooma, the glue holding it all together is still Google. Not only does it deliver around $2 for every cent spent on Google Adwords, but it now has 32.4 percent of mobile spend advertising too.

You can take a look at the interactive infographic below to find out more about audience targeting, PPC and more.


Photo via ShutterstockOther images: Adzooma

This article, "20% of All Searches are Made with Voice (INFOGRAPHIC)" was first published on Small Business Trends

Chicken shortage shuts down 900 KFCs across Britain

Topix - Mon, 2018-02-19 12:50

A closed sign is seen outside a KFC restaurant near Ashford, England, Monday. Fast-food chain KFC has been forced to close most of its 900 outlets in Britain and Ireland because of a shortage of chicken The company is blaming "teething problems" with its new delivery partner, DHL.

Categories: Today's Food News

14 of the craziest knockoff fast-food chains from around the world

Topix - Mon, 2018-02-19 12:50

They often have funny names, like "McDoner" and "Burger Friends," and their m enus are often similar to the stores they're copying. Sometimes the stores open because the countries don't allow franchises of the traditional chain.

Categories: Today's Food News