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Honda's name game in China

AutoNews - Sun, 2017-08-20 01:01
Just as Honda produces U.S.-focused vehicles such as the Ridgeline pickup, it makes a slew of nameplates for China that are rarely seen elsewhere.
Categories: Latest News

Selling cars from the auto show floor

AutoNews - Sun, 2017-08-20 01:01
Regional auto shows in China are raucous affairs where manufacturers, dealers and customers come to not only look at cars but to buy and sell them.
Categories: Latest News

In China, a new chance for Acura

AutoNews - Sun, 2017-08-20 01:01
Acura is finally getting serious about international expansion with an eye to the world's biggest auto market.
Categories: Latest News

Staples Hosts Breakroom Makeover Contest for Businesses

Small Business Trends - Sat, 2017-08-19 13:30

Does your small business breakroom need a makeover?

The breakroom serves as an important resting spot in any office. But some spaces tend to get stale and just serve as an extension of the fluorescent-lit cubicle maze where your employees spend the rest of their days plugging away at important business tasks.

So Staples is hosting a contest to encourage businesses to refresh those spaces. The winner can earn a $50,000 ultimate breakroom makeover.

Learn about the Staples Breakroom Makeover Contest and other small business events in the Featured Events section. Then check out even more upcoming opportunities in the list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

Featured Events, Contests and Awards

Staples Breakroom Makeover Contest
August 31, 2017, Online

Win a $50,000 Ultimate Breakroom Makeover for your office!

The breakroom in any office serves as a place to refuel, boost productivity, attract & retain top talent, and gather away from desks & conference rooms. Is your current breakroom lacking and in a need of an upgrade? If so, enter and you could win a breakroom for your office that will help your employees recharge, refresh, and be more productive.

Slack Frontiers
September 12, 2017, San Francisco, Calif.

Finding better ways for teams to work together is one of the biggest challenges facing every company and industry. That’s why Slack is introducing Frontiers on September 12 – 13, Pier 27, San Francisco. Slack Frontiers is a two–day conference that brings together leading thinkers, Slack customers, developers, and partners to explore how the nature of teamwork is changing. Be among the first to hear about Slack’s newest products, learn how Slack improves work and workflow, and hear from customers about the ways their organizations are evolving.

Influencer Marketing Days
September 25, 2017, New York, N.Y.

Influencer Marketing Days is a forum rich in professional development and laser-focused networking opportunities. Whether you are a marketer involved in PR or integrated marketing, community development or social media management, or an influencer looking to leverage the power of influencer marketing, this conference is for you! It is the must-attend event both for marketers responsible for their company’s influencer marketing campaigns, and for influencers looking to optimize monetization of their clout. Whether you already run influencer marketing campaigns or you’re investigating ways to leverage this powerful type of marketing, Influencer Marketing Days will equip, educate, and inspire you to make the most of your efforts.

ONTRApalooza
October 04, 2017, Santa Barbara, Calif.

ONTRApalooza is a three-day conference for entrepreneurs, marketers and business leaders packed to the brim with hands-on workshops, in-depth software sessions, and inspiring keynotes from leading experts. Join in on Oct. 4 – 6, 2017 to learn the strategies that are getting results now. Leave prepared to make a bigger impact.

Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.

NextCon
October 23, 2017, Scottsdale, Ariz.

At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.

Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!

DIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

More Events More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Staples image via Shutterstock

This article, "Staples Hosts Breakroom Makeover Contest for Businesses" was first published on Small Business Trends

10 Tips for Being Innovative in Marketing and Business

Small Business Trends - Sat, 2017-08-19 12:00

Innovative businesses find creative ways to solve problems and bring unique products and services to their customers. But there are so many different ways businesses can use innovation to differentiate themselves from the competition. Here are some thoughts from members of the online small business community about innovation and how it can benefit businesses in all different ways.

Accelerate Your Innovation Process

Innovation is an essential part of any business, whether you’re creating a new product or just finding unique ways to solve problems within your organization. In order to accelerate innovation within your business, check out the essential tips in this Technology Signals post by Paul Lewis.

Measure Your Content Marketing ROI

Content marketing is a great way to share valuable information with your audience. But it can be difficult to measure the exact value that it provides for your company’s bottom line. In this ConversionXL post, Bill Widmer examines how you can more accurately measure your content marketing ROI.

Integrate Emojis into Your Marketing Campaigns

You probably know emojis as the cute little pictures you can include in text messages and social media posts. But did you know they can also have an impact on your SEO and marketing? Ben Austin discusses the potential for emojis in this SEMrush post. And BizSugar members shared thoughts on the post.

Learn What Areas Really Matter for Mobile SEO

If you want to reach today’s customers, you need to be able to reach them on mobile devices. That means you have to understand the ins and outs of mobile SEO. In this Search Engine Watch post, Clark Boyd lists some of the areas that matter most when dealing with SEO for mobile devices.

Avoid These Viral Marketing Mistakes

Tons of business owners are looking for ways to get their campaigns to go viral. But there are some common mistakes that businesses make that can doom their efforts. Charles Franklin shares five of them in this post on the DIY Marketers blog.

Use These Logistics Management Processes to Perfect Your Supply Chain

Logistics is an often overlooked part of running a small business. But keeping those processes efficient can make a huge difference to the success of your business. In this Process Street post, Ben Mulholland explains eight logistics management processes that can help you perfect your supply chain.

Hire an Elite Workforce

So much of your small business’s operations depend on the quality of your workers. So if you want to build an elite business, you need an elite workforce. Pamela Swift of Getentrepreneurial.com elaborates on this concept.

Find Creative Uses for Snapchat Marketing

Snapchat has become a popular outlet for young consumers. So businesses that target those customers have had to find unique ways to market using the platform. This Inspire to Thrive post by Alok Rana includes some creative uses for Snapchat. And members of the BizSugar community commented on the post further.

Manage Your Online Leads More Effectively

Gathering leads is a great first step to improving sales for your small business. But you need to be able to manage those leads effectively if you really want to succeed. Ivan Widjaya offers some tips for doing just that in this post on the Noobpreneur blog.

Upgrade Your Email Blasts with Four Simple Tactics

If you use email marketing to grow your business, then you’re probably looking for ways to make your email blasts more appealing to potential customers. In this Marketing Land post, Scott Heimes details some simple tactics you can use to upgrade your email blasts.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Technology Photo via Shutterstock

This article, "10 Tips for Being Innovative in Marketing and Business" was first published on Small Business Trends

Cupid-Covered Sneakers - These Cupid-Print Sneakers Feature Hungry...

Topix - Sat, 2017-08-19 11:12

After Reebok released a pair of black Instapumps that feature artful illustrations of goldfish all over the uppers, the sportswear giant launched a pair of cupid-print sneakers. Unlike the goldfish sneakers, these Reeboks are mostly white, giving the tanned skin of the tubby winged babies who decorate them some contrast.

Categories: Today's Food News

The Last 10 Times an American Small Business Set a Guinness World Record

Small Business Trends - Sat, 2017-08-19 09:30

Small businesses are capable of accomplishing big things — even the biggest.

In the last year and a half, 10 small businesses across the United States and Puerto Rico were able to call themselves a Guiness World Records record breaker.

Guinness World Records told Small Business Trends in the last year, 800 companies — large and small — have set or broken one of their records. And others have tried but fallen short of the mark. Guinness World Records says it gets 1,000 requests per week by companies and individuals who want to set or break one of its records.

So, how do you get the attention of Guinness World Records for your small business? There is a bit of an extensive process to get a Guinness World Records judge to come to your business but here is the baseline criteria, according to the record keepers:

“Every record, whether it is one that already exists or is a new category, is activated in our system with a set of global and standard guidelines. In addition, our adjudicators undergo extensive records and media training before being allowed to oversee a record attempt.”

Even failing to reach the mark your company wants to achieve can have its benefits. Once approved, your business is able to use official brand assets from Guinness World Records and promote the event ahead of time.

“There’s also the opportunity to engage customers or fans either online surrounding the attempt or during the attempt itself. Running an event or a campaign that features a Guinness World Records title often unites employees, external vendors, and partners. Finally, many of our clients attempt records that have a CSR or community engagement tie, so there can be that pride and good feeling that go with giving back,” Keith Green, Vice President of Marketing and Commercial Sales at Guinness World Records North America, told Small Business Trends.

“The most important thing to remember is that there is always a story to be told and content to capture, no matter what the outcome,” Green adds.

Small Business Guinness World Record Inspiration

Having trouble thinking of what kind of record your company could break or set? Look at the examples of the last 10 American small businesses to do so. The companies all took one aspect of their business and went all-out to earn the prestigious honor.

Largest Bead Mosaic Bead Town, Gary, Indiana

Stephan Wanger’s Bead Town in Gary, Indiana, became a Guinness World Records record breaker for the largest bead mosaic on May 15, 2017. The mosaic was titled “Life in the French Quarter”  and measured 71.33 square meters. Bead Town partnered with the Gary Community School Corporation and the community’s Legacy Foundation to achieve the record.

The mosaic featured more than 5 million beads assembled over the course of three years with the help of more than 2,500 volunteers.

Largest Chocolate Truffle Sweet Shop Candies, Mt. Pleasant, Texas

Sweet Shop Candies in Mount Pleasant, Texas, is one of the most recent American small businesses to make its way into the Guinness World Records book. The company created the world’s largest chocolate truffle on April 21, 2017. The whopper weighed in at 2,368 pounds, 8 ounces.

Most People Playing Monopoly (in a Single Venue) Addicted 2 Cuffs / Rustic Cuff , Tulsa, Oklahoma

Someone surely had to play as the thimble when a Guinness World Records achievement was set for the most people playing Monopoly in a single venue. There were 733 people playing to set the high mark. The honor was earned by Rustic Cuff and Addicted to Cuffs in Tulsa, Oklahoma, a retailer specializing in cuffs, bracelets, necklaces and more, on January 12, 2017.

Largest Ouija Board Blair Murphy and Team Grand Midway Hotel, Windber, Pennsylvania

A Pennsylvania man partnered with the reportedly haunted Grand Midway Hotel on Oct. 28, 2016, to create the world’s largest Ouija board. The board was constructed on the roof of the hotel in Windber, Pennsylvania, and measured a record 1,302.54 square feet when it was done.

Longest Line of Pumpkins Kris Lindahl Team, Blaine, Minnesota

The Kris Lindahl real estate team assembled the world’s longest line of pumpkins on Oct. 23, 2016. The team used 8,672 pumpkins to make the 4,805-foot queue of gourds. The pumpkins were handed out to the public after the event.

Longest Miniature Golf Hole Shipwreck Golf Inc., Cortland, New York

You’d need a 5-iron to ace this one. The longest miniature golf hole measures 459 feet-6 inches. It was built by Patricia Jordan and Shipwreck Golf Inc. in Cortland, New York. It was debuted on Aug. 19, 2016.

Largest Fingerprint Painting Elle’s Enchanted Forest, Cleveland, Ohio

The largest fingerprint painting was created by Elle’s Enchanted Forest in Cleveland, Ohio, on May 14, 2016. It measures 383.203 square meters. Elle’s Enchanted Forest is a non-profit organization with a mission to have a playground for all children, especially children with disabilities, and disabled parents and grandparents so they have a place to safely play with their children.

Longest Line of Swing Sets Backyard Discovery, Fort Lauderdale, Florida

No word on if it was built on the world’s longest playground but the official longest line of swing sets is 51. They were constructed by Backyard Discovery with the help of Big Brothers-Big Sisters of Broward County, in Fort Lauderdale, Florida. on April 29, 2016.

Longest Zip Wire Toroverde Adventure Park, Orocovis, Puerto Rico

The longest zip wire is known as The Monster, and for good reason. It has a record-breaking single uninterrupted  span of 7,234 feet. It’s located at Toroverde Adventure Park in Orocovis, Puerto Rico, and was first opened on March 2, 2016. The park spent nearly two years planning and building the zip wire.

Most People Making Sandwiches Simultaneously TangoTab and Friends, Dallas, Texas

TangoTab and friends in Dallas, Texas, could not be outdone … by itself. The small business, which creates an app connecting customers with local restaurants, used the Kay Bailey Hutchison Convention Center to assemble the most people simultaneously making sandwiches on Feb. 27, 2016. TangoTab and Friends previously set the Guinness World Record in the same category two years prior.

All the sandwiches and other food donated at the event benefited several local food banks and charities.

Guinness World Records Judge Photo via Shutterstock, Other Images via Guinness World Records North America

This article, "The Last 10 Times an American Small Business Set a Guinness World Record" was first published on Small Business Trends

Supervolcanoes unlikely helper as EV sales grow, study says

AutoNews - Sat, 2017-08-19 09:00
Scientists have found an unexpected new source for lithium, a key component in battery-powered electric cars and other renewable energy technologies: supervolcanoes.
Categories: Latest News

How to Create The Bully-Proof Workplace

Small Business Trends - Sat, 2017-08-19 07:00

Workplace bullying is a topic that few businesses are comfortable being open about. The authors of The Bully-Proof Workplace: Essential Strategies, Tips, and Scripts for Dealing with the Office Sociopath believe it’s critical. Written for workers and leaders alike, The Bully-Proof Workplace serves as a guide to identifying and eliminating bullying culture in the place where most adults spend the majority of their waking hours.

What is The Bully-Proof Workplace About?

To stop workplace bullying, Peter Dean and Molly Sheppard point out in The Bully-Proof Workplace, our society needs to confront the reality. Bullying is happening in the workplace, at all levels. A report from Manchester School of Management finds that workplace bullying is a growing problem. Bullying is not something that happens in certain occupations or industries, either. It is prevalent in the vast majority of them. It can occur at any workplace at any level of an organization. This means up, down, and sideways or even outside the organizational chart.

Ending workplace bullying in a practical way forms the core of what The Bully-Proof Workplace is all about. It is a workbook that helps individuals determine if their actions (or those of others) are facilitating workplace bullying. The book identifies four basic types of bullies (Belier, Blocker, Braggart, Brute). For each bully “type”, readers walk through a specific bullying scenario along with tips on how to address that scenario.

For workplace bullying to stop on an individual level, both leaders and workers must facilitate a bully-fee work culture. It begins with formal policies and consistent enforcement of those policies. More importantly, these formal policies must be informally reinforced through thought and action. Without this push, your workplace culture can quickly fall into a self-defeating situation where bullying culture is tolerated (or even celebrated)

Dean is a former editor, lecturer, and professor who co-founded The Leader’s Edge/Leaders by Design (an executive coaching and leadership development agency) with co-author Shepard.

Shepard is a former business executive who currently serves as the co-founder, president, and CEO of The Leader’s Edge/Leaders by Design with co-author Dean.

What Was Best About The Bully-Proof Workplace?

Many books talk about uncomfortable issues in the workplace, but very few books actually spend the majority of their content on confronting that uncomfortable issue. The Bully-Proof Workplace is one of them. The book gives real-life scenarios, not the one-dimensional examples that you often see in employee manuals. The book then walks readers through these scenarios providing scripts and commentary on how they could have handled the situation differently. This simple approach might be a welcome remedy for a person who works with a bully and doesn’t know how to respond.

What Could Have Been Done Differently?

Although The Bully-Proof Workplace definitely moves the conversation forward on workplace bullying, it may not take the conversation far enough. This is especially true for individuals debating whether to stay or leave a job because of workplace bullying. In the scenarios given in the book, many of the employees involved left. The key question remaining is this: Would these workers still have stayed in their current jobs if they had implemented the book’s strategies? At which point would they have left their jobs? This is something the authors perhaps should have spent more time exploring.

Why Read The Bully-Proof Workplace?

Because workplace bullying can happen at any level in the organization, the book can be used by anyone. For anyone in a position of power at an organization, formally or informally, this book offers strategies and tips for maintaining a bully-free culture within the workplace. It also helps leaders reflect on their own actions to determine if their behaviors could be considered bullying. For anyone who reports to someone in a position of power, this book offers defensive strategies to defuse conflict and collect the necessary evidence to justify your actions (whether it’s to leave for a new job, move to a new job site or something else).

This said, an ideal audience might be the staff in the human resources department. This department is often tasked with creating and enforcing the policies of a business’ leadership. This puts them in a unique position to document, implement, and measure the impact of the book’s message in their workplace.

This article, "How to Create The Bully-Proof Workplace" was first published on Small Business Trends

Burger King Cheesy Tots are back and not just for lunch anymore

Topix - Sat, 2017-08-19 06:49

Fast food fans begged for Burger King to bring back Cheesy Tots and now, as of August 17, they've returned to the menu. The snack-size bites are described as a combination of warm potatoes and melty cheese inside with a crispy outside.

Categories: Today's Food News

The Nitrous Effect Names Meredith Goette VP, Client Solutions

PR Web - Sat, 2017-08-19 03:30

Goette will lead key client initiatives across all seven agencies within the Nitrous Effect collective.

(PRWeb August 09, 2017)

Read the full story at http://www.prweb.com/releases/2017/08/prweb14583469.htm

The Joint Chiropractic® Launches Crusade to Fight Opioid Crisis

PR Web - Sat, 2017-08-19 03:30

National Chiropractic Chain Urges Back Pain Sufferers to Try Spinal Manipulation Before Pills!

(PRWeb August 09, 2017)

Read the full story at http://www.prweb.com/releases/2017/08/prweb14584165.htm

South and West are lovin' it but McDonald's faces test in North and East

Topix - Sat, 2017-08-19 02:25

McDonald's problems couldn't have surfaced at a worse time. Cut-throat competition, rapid expansion and a slowdown in consumer spending in the wake of demonetisation have seriously dented the overall quick-service restaurant business.

Categories: Today's Food News

China eclipses U.S. in Honda's world view

AutoNews - Sat, 2017-08-19 01:01
Honda's rapidly expanding footprint in China spotlights how the world's biggest auto market is pulling focus and resources away from the United States. The Japanese automaker is setting priorities in everything from production to product development.
Categories: Latest News

Yang's, a one-item chicken sensation from China, to open first U.S. restaurant in Tustin

Topix - Fri, 2017-08-18 21:47

If you think In-N-Out Burger has a bare-bones menu, just wait until the arrival of Yang's Braised Chicken Rice. The fast food chain, with nearly 6,000 units in China, is bringing its one-item menu to Orange County in September.

Categories: Today's Food News

Working Lunch: Trump’s controversies topple business priorities

Nation's Restaurant News - Fri, 2017-08-18 20:18
The policy priorities of employers continue to fall apart as President Trump's escalating controversies drag the business agenda far off course. The Align crew also explains how things went for a billionaire restaurant owner who stuck a three percent

Zoës Kitchen to slow unit growth in 2018

Nation's Restaurant News - Fri, 2017-08-18 20:01
Moderate expansion forecast as 2Q same-store sales fall 3.8%

Opinion: Employers pay the price for chaos, inaction in Washington

Nation's Restaurant News - Fri, 2017-08-18 19:01
Companies need predictability, clarity around looming CEO pay disclosure rule

Would you like some stock with that?

Nation's Restaurant News - Fri, 2017-08-18 17:48
Blog: Small chains are trying mini-IPOs, but getting investors — and keeping them — will be a challenge

How Being Out Front Can Help Women Be Great Public Speakers

Small Business Trends - Fri, 2017-08-18 17:30

For women, there are unwritten rules about how to communicate at work. If a woman is aggressively confident (or even mildly so), she can be ostracized. If a woman doesn’t speak with enough confidence, however, she can be ignored or undervalued. Neither situation is good for women or the businesses that hire women. Out Front: How Women Can Become Engaging, Memorable, and Fearless Speakers, written by a former TV and movie director turned communications consultant, helps readers (particularly women) learn why they need to speak boldly and authentically to get where they want to go.

What is Out Front About?

Out Front tackles the “psychology” of the double bind in women’s communication. One of the biggest problems women face is anxiety while speaking. This anxiety comes from a variety of sources: workplace policies that allow men to dominate the conversation, the social stigma of women who speak their mind unapologetically on under-representation of women in positions of power, and a workplace environment that judges women by appearance instead of their competence. This is in addition to the normal fear that most people have about public speaking in the first place.

The other issue concerns the way that women (and men) are trained to speak in public. They are taught to give formal presentations with specific guidelines. (Bring notes. Look directly into your audience’s eyes, etc.) The key missing ingredient, Out Front would argue, is personal style. One of the chief measures of a public speaker is his (or her) ability to engage an audience. That engagement begins when a person presents an authentic version of themselves to the audience. That “authentic version of ourselves” is something that usually doesn’t make it to a public speaking class on your local college campus.

Deborah Shames, author of Out Front recalls the performance of talented actors from her days as a film and TV director. Talented actors not only need to deliver the lines. They need to deliver those lines convincingly. Shames argues public speakers need to “perform” their messages as well. To do that, they need to break from the overly formal and stilted presentation style of the past and break out of their speaking “comfort zone’. By doing so, aspiring public speakers can find a personal style, the very thing that will help them connect and engage with their audiences.

Shames is a former TV and movie director turned communications consultant and the co-founder and CEO of Eloqui, a Los Angeles firm that specializes in communication. Shames is also a keynote speaker, trainer and group leader for Provisors, a community that connects business professionals with advisors.

What Was Best About Out Front?

Out Front diverts from traditional books on public speaking where the focus is on delivering a message the right way. In this book, the focus is on something much larger and closer to the actual goals of public speaking: engagement. You don’t speak in public to win points for the best PowerPoint slide ever. You speak in public to connect and engage with others. This key insight, along with Shames’ insightful discussions on workplace communication issues for women, creates a book that is uniquely empowering in the growing tide of books on public speaking.

What Could Have Been Done Differently?

Most education on public speaking focuses on making students fit into a specific mold at the loss of their distinctive style (and personal comfort!) Out Front celebrates that personal style and urges readers, especially women, to leverage it for engagement. One area this theme could be more developed is where it applies to the social context of communicating as a woman at work. Specifically, readers might be interested in more of the author’s recommendations on facilitating a more gender-inclusive work environment from the ground up.

Why Read Out Front?

Out Front urges readers, both men and women alike, to break out of the perceived “mold” of what it means to be a good public speaker and instead embrace the comfort of being yourself. The book helps readers transform their anxiety about speaking in public (“butterflies in the stomach”) into energy that can be used to “work the room” like a professional actor or entertainer.

Out Front places special emphasis on getting women to speak with boldness and authenticity. Many women have been culturally conditioned to believe that speaking boldly is reserved for men. As a result, women are simultaneously underrepresented in leadership and stereotyped when they attempt to break the glass ceiling.

This article, "How Being Out Front Can Help Women Be Great Public Speakers" was first published on Small Business Trends