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Artisan Accessory Designers Introduce Original "Luxury for...

PR Web - 11 hours 21 min ago

Beyomene debuts today with 100 percent full grain premium leather, eco-friendly high-fashion belts sourced from world-renowned Argentinean tanneries and aged with vegetable tanning, featuring a...

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/2017/05/prweb14339026.htm

MyWay Mobile Storage is Pleased be a Part of the REALTORS®...

PR Web - 11 hours 21 min ago

MyWay Mobile Storage is pleased be a part of the REALTORS® Association of Metropolitan Pittsburgh’s (RAMP) Curb Appeal Day project.

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/mywaystorage/pittsburgh-RAMPCurbAppeal/prweb14340568.htm

Brian Lang Appointed Director of Sales and Marketing at Hyatt Hotels...

PR Web - 11 hours 21 min ago

Brian Lang has been appointed Director of Sales and Marketing for the Grand Hyatt Denver and Hyatt Regency Denver at Colorado Convention Center, two award-winning downtown Denver hotels.

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/2017/05/prweb14324202.htm

Slim Chickens Continues Midwest Expansion; Opens Lenexa, Kansas...

PR Web - 11 hours 21 min ago

Fast-Casual Brand Opens Fourth Restaurant in Kansas, brings “Life Changing Chicken” to Lenexa

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/2017/05/prweb14336712.htm

Execute to Win Software Introduces Adaptive Insights Map

PR Web - 11 hours 21 min ago

To further expand upon the insights the ETW software provides, the new Adaptive Insights Map gives users a quick visual representation of where their organization stands in real-time.

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/2017/05/prweb14338169.htm

ProcureCon and WBR Digital Release New Marketing in Procurement Study

PR Web - 11 hours 21 min ago

New report reveals ways procurement professionals are innovating the marketing spend category

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/2017/05/prweb14338958.htm

Mindmatrix Simplifies User Experience by Adding a Walk-Through Help...

PR Web - 11 hours 21 min ago

The module, called Assist Me, guides users through every function of the Mindmatrix sales enablement, PRM, and channel enablement platform

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/2017/05/prweb14340691.htm

Service Team of Professionals Franchise Announces New Company...

PR Web - 11 hours 21 min ago

Brian B. Clark Assumes Position of President For Growing Restoration Franchise Headquartered In Bloomington, Indiana

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/stopfranchising/stoprestoration/prweb14335434.htm

Axis Purchasing Announces Expansive Hospitality Supply Programs for...

PR Web - 11 hours 21 min ago

Axis Purchasing, a leader in group purchasing services for schools, multi-unit restaurants, hotels, and other foodservice providers, announced an expansion of their services to save money on facility...

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/2017/05/prweb14325193.htm

Surefire Local Launches Cloud Marketing Platform Built for Local...

PR Web - 11 hours 21 min ago

Surefire Local has released the Surefire Local Marketing Cloud, the first local marketing automation system. This easy-to-use platform is the solution for local business owners who want a...

(PRWeb May 16, 2017)

Read the full story at http://www.prweb.com/releases/new-cloud-based-marketing/software-local-businesses/prweb14338775.htm

Chalak Mitra Group sells 3 brands

Nation's Restaurant News - Mon, 2017-05-22 21:12

Genghis Grill parent Chalak Mitra Group of Companies announced on Monday the sale of three of its non-core brands — Elephant Bar Restaurant, Baker Bros. American Deli and Ruby Tequila’s Mexican Kitchen.

Terms of the sale were not disclosed.

The most recent completed sale was for the 10-unit Elephant Bar, which was sold via stock purchase agreement on May 19 to an affiliate of SBR LLC, described as an investment company based in Connecticut. 

Chalak Mitra Group acquired the then-34-unit Elephant Bar out of bankruptcy in 2014. It was operated at the time by S.B. Restaurant Co. Greenwich, Conn.-based KarpReilly was a former investor in the chain. Officials with Chalak Mitra Group said SBR LLC is not affiliated with KarpReilly, but they declined to give further information on the buyer.

The transition will occur over the next several weeks and will not impact day-to-day operation of the restaurants, Chalak Mitra Group said, but the company did not respond to further requests for details.

The sale of two-unit Ruby Tequila’s is expected to be completed this month, Chalak Mitra Group said. It was sold to an affiliate of Fired Up Holding Company Inc., based in Lubbock, Texas. Fired Up Holdings operates a concept called Twisted Spigot. Chalak Mitra Group officials said it is not the same group that owns the Johnny Carino's Italian Kitchen chain, which is called Fired Up Inc., based in Austin, Texas.

Baker Bros., a fast-casual deli chain, sold in February to multiconcept franchise operator FGR Food Corp., based in Dallas, Chalak Mitra Group said. FGR Food Corp. operates the fast-casual Uno Due Go brand.

Al Bhakta, Chalak Mitra Group’s managing director, said in a statement the sale will help shape the group’s high-level strategic direction.

“We were proud to be affiliated with these brands throughout our ownership and wish the new ownership groups the best of luck,” he said. “As a result of these transactions, we will allocate our resources to expand and strengthen our other businesses.”

According to Chalak Mitra Group’s website, the company owned and operated 260 restaurants prior to the sale of these non-core brand, including the Genghis Grill chain.

Update: May 22, 2017 This story has been updated with new information from Chalak Mitra Group.

Contact Lisa Jennings at lisa.jennings@penton.com

Follow her on Twitter: @livetodineout

Khloe Kardashian Reveals What She Eats at Fast Food Restaurants

Topix - Mon, 2017-05-22 20:43

But for her, scooping up a meal at the drive-through doesn't mean eating unhealthy. . In the post, she offers her take on the best options at each chain.

Categories: Today's Food News

Supermarkets, c-stores use design to erase the line between retail and dining

Nation's Restaurant News - Mon, 2017-05-22 20:20

Supermarkets and c-stores looking to get in on the dining game can build on some key elements of restaurant design to create a dining experience customers will seek out. At the NRA Show’s Foodservice @ Retail Summit in Chicago, two leading voices in the grocerant design world, Juan Romero of aPI, a design firm, and Tré Musco of Tesser, a brand strategy design firm, presented on the topic. Nicolas Granucci of Ecolab moderated the session.

Romero and Musco shared important design ideas and details to know if you’re looking to make your supermarket or c-store a destination where customers feel welcome to stay, dine and enjoy.

Left to right: Juan Romero of aPI, Tré Musco of Tesser and Nicolas Granucci of Ecolab

“Consumers care about what the experience is like, and 90% of the information sent to the brain is visual,” Musco said. “People form judgments instantaneously. In terms of design, perception is reality.”

If a c-store or grocery store — known as a place to get gas or groceries — is to become a place to enjoy a meal, that means customers must perceive it as such.

“This is about leveraging your environment to create memorable experiences,” Romero said. “Customers can spend the whole day eating and enjoying [in a supermarket]. There’s an entertainment value that’s happening in grocery design. The concepts inside supermarkets can go anywhere from fast casual to elegant to urban.”

Romero described his epiphany 12 years ago when he visited a brand-new, 80,000-square-foot Whole Foods in Austin, Texas.

“There was excitement everywhere … the graphics were together, the architecture was together … I saw an island with a bar setting and chairs, a juice maker, salads and adult beverages,” Romero said. “It dawned on me that this is where supermarkets need to take food.”

Borrowing design elements from the restaurant world is part of the process of creating a destination-dining environment within a supermarket or c-store.

Musco theorized that traditional restaurants deliver on three core consumer needs: care, convenience and quality.

“Grocerants tend to miss out on the care aspect, that sweet spot of comfort,” Musco said. He offered five ways that grocery stores and c-stores can bridge that gap:

  • Lead with change: “Consumers think of you in one way and have a hard time shifting gears,” Musco said. He pointed to a new Sheetz dining room with an up-front kitchen and inviting dining room, a warm comfortable environment that makes a radical departure from old-fashioned gas station. “We learned early on that we had to go way forward with the change so heritage brands won’t get stuck in a certain place in consumers’ minds.”
  • Be a place to recharge: “People think of lunch and dinner as mini breaks, so set up your interior as a place to stay and feel comfortable,” Musco said, suggesting comfortable lounge seating, warm lighting and great music as ways to create that restorative environment. Big no-nos include cavernous spaces that look like a fluorescent-lit office. Go in the direction of richer and warmer.
  • Go with the flow: “If you’re a c-store or grocery store, you know what you’re good at,” Musco said. “But customers know how restaurants work, and that’s not standing in line with the grocery carts.” That means investing in digital technology like app-based ordering from gas pumps, for example.
  • Details matter: Details like restrooms should never be overlooked for a dining area within a grocery store or c-store. “Restrooms really matter,” Musco said. “Customers 100% judge your freshness and cleanliness on your restrooms.” Musco showed an example of the San Francisco airport’s bathrooms, which have areas to touch up makeup, guard rails to prevent getting a wet shirt while washing hands and a rack to place bags on while washing hands. Another detail to remember is better lighting on food that’s on display. Make it look as crisp and fresh as possible.
  • Dive into the deep end: “Customers don’t want to feel like you’re just adding a couple of tables because you had a little extra space,” Musco said. Your supermarket dining area should feel like a dedicated space, not an afterthought or add-on that was hastily thrown together. He cited Kroger’s Fresh Eats as an example of a place that’s “as fresh as Chipotle and as good as your favorite $14 salad place.”

To reach these goals, Musco encouraged getting feedback from not just customers, but team members and managers along the way. They will be your eyes on the ground as to what’s working and what isn’t in regards to lines, flow and the overall operation. He also encouraged making bold moves and investing in the long run.

“Don’t cheap out on materials for tables, chairs and floors,” Musco said, pointing out that today’s customers are fine with old-school materials like wood, marble and stone that get a patina over time. Plastic may be easy to maintain, but older materials have more authenticity in consumers’ eyes.

Another key point is to get everyone on your team (food and beverage, real estate, architects, financial people) in on every part of the process.

“This is a team sport,” Musco said. “Get it right the first time, because it takes a lot of capital and time to redo it.”

Also, don’t just focus on your new flagship/prototype stores, but instead think, “How is this [dining space] going to go into a 30-year-old store that has a weird footprint?” Musco said. “Value your assets as a grocery store and play that up.”

How manufacturer insights can benefit retail foodservice

Nation's Restaurant News - Mon, 2017-05-22 19:17

Since the beginning of the Great Recession in 2008, restaurant traffic has been decreasing while visits to grocery and convenience stores have been on the rise.

“They’ve lost almost a billion trips since the recession, [and those visits have gone] into retail channels,” said Randy Raymond, director of retail foodservice strategy for Coca-Cola.

That process has helped give rise to, and been fueled by, increasingly attractive food offerings in retail locations.

Raymond discussed how his company and other manufacturers could work with retailers to further improve those offerings in a panel conversation with Jeremy Gosch, chief merchandising officer of Hy-Vee, Jim Bressi, director of research & development for Kwik Trip, and Richard Allardyce, senior director of merchandising and commercial programs for Sobeys.

Raymond, whose job at Coke is to bridge the gap between his company’s foodservice focus and retail, said the company had been surveying thousands of consumers to understand why they decide to eat where they do and can provide retailers with culinary and restaurant trend insights to help them target their operations appropriately.

Bressi said Kwik Trip benefited from that and other data provided by suppliers.

“We rely heavily on manufacturers, especially with data. They’re the ones with resources to get the information down to you,” he said.

The Market Grille's menu includes a mix of American, Italian and Asian dishes. 

Gosch, whose Hy-Vee markets have seen success with their Market Grille restaurants, said he could use help with groups of consumers who use Hy-Vee’s facilities to cook their own food for the week.

“And they can drink wine in there, which I think is part of the attraction,” he said. But he said he’d like to work with Coke and other manufacturers to put recipes together to provide meal solutions for his customers, both in-store and in their homes.

Allardyce said Sobeys had already benefited from insights from the culinary teams of Rich Products and other manufacturers, but it remained a challenge of how to get the foodservice and retail sides in his own markets to communicate better. That included having the staff at his delis understand how to save money by using foodservice products instead of retail ones — such as large restaurant-sized pouches of Alfredo sauce rather than items from the supermarket aisles.

He said it was also a challenge to get supermarket workers to act more like chefs.

“It’s tough to go into these delis and tell them we want them to slice the green onions on a counter, on the bias, with a chef’s knife — not a paring knife or a plastic knife,” he said. He noted that his suppliers have some of the best culinary teams in the country, and he’d like to use them to help train his own staff to produce at a higher level and to do it consistently.

Gosch agreed that manufacturers with foodservice expertise could help them find efficiencies in moving beyond the retail products they were accustomed to using.

Bressi said that when Kwik Trip started going into foodservice 13 years ago they had to train staff who were used to running cash registers how to use knives. “But now we’re a restaurant that sells gas,” with its own bakeries and commissaries. However, he said, “we do rely on the Riches of the world to develop recipes.”

Allardyce said his team also needs help learning how to romance the food that they’re cooking.

“It’s not just a deli salad anymore,” he said. “It’s an in-house-roasted beet salad that we cooked this morning using beets from a local farm. … We need to start recruiting from culinary schools and finding people that have a passion for food.”

Raymond said macro-consumer trends showed a bright future for foodservice at retail. He said younger generations don’t distinguish between different operational channels. As far as they’re concerned, convenience stores, supermarkets and restaurants are “all kind of one thing.”

Combine that with the facts that people are increasingly time starved, and that 60% of Americans don’t know at 4 p.m. what they’re going to have for dinner that evening, and opportunities abound for retailers that distinguish themselves with better food offerings.

“I don’t want to compete on the price per gallon of gas — on value — I want to compete on the experience,” he said.

Contact Bret Thorn at bret.thorn@penton.com
Follow him on Twitter: @foodwriterdiary

Fund started by former McDonald’s CEO acquires PizzaRev

Nation's Restaurant News - Mon, 2017-05-22 18:58

Don Thompson is getting into the pizza business.

Cleveland Avenue LLC, a Chicago-based accelerator that invests in restaurant, food and beverage concepts, has acquired a majority stake in the fast-casual pizza chain PizzaRev.

Terms of the deal were not disclosed.

“This is more than investment; this is a partnership,” Thompson said in a statement. “Our mission is to provide collaborative expertise and educational, practical and financial resources to our network of entrepreneurs and industry partners. We’re delighted to join forces with PizzaRev and begin working together toward achieving long-term sustained success.”

Thompson added that Cleveland Avenue invested in PizzaRev “because of its potential for scale and growth.”

Speculation of a potential sale of PizzaRev has been rampant for several months. Buffalo Wild Wings Inc., the Minneapolis-based chicken wing chain, made an investment in PizzaRev in 2013, when the fast-casual pizza chain had just three locations.

"We made the decision to sell our minority stake in PizzaRev," Buffalo Wild Wings CEO Sally Smith said in an emailed statement. "Buffalo Wild Wings’ strategy to invest in emerging brands has been focused on the opportunity to share best practices and strategically participate in the growth of exciting brands. We have enjoyed collaborating with PizzaRev and are confident that Cleveland Avenue is the right partner to position PizzaRev for continued success."

Buffalo Wild Wings stopped expanding the chain last year. And earlier this year, the company closed its PizzaRev locations in Minnesota.

Buffalo Wild Wings has been making changes in recent months as an activist shareholder, Marcato Capital, has sought seats on the chain’s board of directors.

PizzaRev grew rapidly after the Buffalo Wild Wings investment, and currently has 200 locations under development. The chain currently has more than 50 locations, fewer than its fast-casual pizza rivals MOD Pizza, Blaze Pizza and Pie Five.

Nicholas Eckerman, who co-founded the chain in 2012, hopes the deal with Cleveland Avenue can take the chain to the “next level.”

“Our focus is always on our customers and giving them delicious, unexpected and quality choices in this pizza revolution we created,” Eckerman said in a statement. “Cleveland Avenue’s team has the industry expertise, versatile resources and strategic vision we need at this crucial juncture in PizzaRev’s growth.”

Update: May 22, 2017  This story has been updated with a comment from Buffalo Wild Wings CEO Sally Smith. 

Contact Jonathan Maze at jonathan.maze@penton.com

Follow him on Twitter: @jonathanmaze

The latest in tech: Scheduling, delivery and automation

Nation's Restaurant News - Mon, 2017-05-22 18:38

This is part of NRN’s special coverage of the 2017 NRA Show, being held in Chicago, May 20-23. Visit NRN.com for the latest coverage from the show, plus follow us on Twitter and Facebook.

Scheduling, delivery and automation were key topics at tech exhibits at the NRA Show, particularly for operators looking to trim labor costs and improve efficiency.

Here’s a look at what’s new in tech from the show floor:

A new self-service kiosk from BrightSign and Felbro Displays

• Delivery and takeout marketplace Grubhub announced an integration with point-of-sale provider Oracle Hospitality that allows restaurants to manage in-house, delivery and takeout orders from one device.

The integration removes a common pain point. Previously, staffers manually put Grubhub orders into the POS system, which took time and left room for error. With the integration, Grubhub’s website and apps will also have automatic access to menu updates and pricing changes, and financial information will be consolidated, eliminating the need for staff to juggle information from multiple devices.

The integration includes users of the Breadcrumb POS by Upserve and Toast.   

• As a result, Toast introduced new takeout and delivery features, as well as a free food-cost calculator that can help operators know what to put on their menu with data from other restaurants in the area and pricing.

• OpenSimSim unveiled a free, cloud-based scheduling tool that allows real-time notifications to workers’ mobile devices, a template for easy schedule creation, and message board and chat capabilities.

Workers can update availability, ask for time off, swap shifts or apply for extra hours. The scheduler has been beta tested in the San Diego restaurants Urge American Gastropub and Pardon My French Bar & Kitchen.

• Noodoe showed off its tableside service block, with five customizable calls to action.

Autec's sushi robot

Guests can flip the block to the icon facing up to, say, call their server, or ask for water or the check. The block sends a wireless signal to a digital wristband worn by the server. The wristband vibrates and lets the server know what the guests need and at which table.

The Noodoe block can also be used in the kitchen to allow line cooks to call food runners when a plate is ready. It’s also good for private dining or out-of-the-way tables, said Steve Kuo, Noodoe’s founder. The service block is in use at the California restaurants Cicciotti’s and Bub’s At The Ballpark.

• OpenTable has joined forces with QSR Automation’s DineTime to allow guests to book reservations or get on the waiting list for casual-dining restaurants. 

OpenTable offers reservations for more than 42,000 restaurants around the world, including many high-end concepts, while QSR Automations is a kitchen and restaurant management platform for about 80 percent of the largest casual-dining chains. With the partnership, guests can use OpenTable to estimate wait times and add their names to waitlists. 

Startup Alley has more interactive exhibits with video games, ping pong and beer pong.

• Digital signage specialist BrightSign debuted a new self-service kiosk, developed in partnership with Felbro Displays.

“Self-serve ordering at kiosks has the potential to be the next big thing in restaurant-based digital signage,” said Jeff Hasting, BrightSign’s CEO, in a statement. “Similar to how digital menu boards reinvented the restaurant experience over the past decade, kiosks will be central to restaurant design in the years ahead as proprietors further explore the use of technology to enrich the customer experience.”

• Autec displayed several models of its sushi robot, a machine of sorts that can make 400 sushi rolls in an hour. Humans must insert the seaweed and the machine rolls out a perfect layer of rice. The human adds the filling — fish and wasabi — and the robot rolls it into a perfect sushi roll. Another machine cuts the roll into bite-sized pieces. 

• Zuus has been known for automated scheduling in the quick-service segment, but this year they’re moving into full-service restaurants, offering a labor management program that shows labor and corresponding sales hour by hour throughout a shift, or even down to 15-minute increments. The platform is compatible with NCR, Toast, Micros and Revel systems.

Correction: May 22, 2017  An earlier version of this story misspelled Zuus. It has been updated. 

Contact Lisa Jennings at lisa.jennings@penton.com

Follow her on Twitter: @livetodineout

What Founders Can Learn from the On-Demand Economy

Small Business Trends - Mon, 2017-05-22 17:30

Has there been a business model that has earned as much attention, funding dollars, and as many spin-offs as the on-demand model? Certainly not in recent memory, and certainly not so quickly.

But just a handful of years after the first on-demand companies rose to become economic powerhouses, the model is experiencing problems, and the many smaller companies in that space have to reinvent the system. The problem is multifaceted and is in part due to the sheer volume of companies competing for consumer adoption. Services that span the full range of customer needs are fighting for traction, and many are falling out.

Last year the sum of venture capital funding that was given to on-demand startups collapsed by 50% compared with the year prior. In fact, the on-demand model often referred to as the “Uber of X,” is also being called the “Uber of failure.”

But out of the mayhem, valuable lessons are slowly being learned. Watchful founders are identifying the symptoms of failure. The model can work when the right service is paired with the right operational support and the right vision. But it has taken billions of dollars in funding and hundreds of failed companies to understand what that mixture should look like.

Lessons to Learn from the On-Demand Economy

While by no means a comprehensive list, these are a few things that founders in and out of the on-demand economy can learn from the last few years:

Copy and Paste Doesn’t Work

It should go without saying, but even though imitation is the highest form of flattery, it doesn’t always make for a good business. That has been proven out in the on-demand space where hundreds of companies copied the Uber model with little to know innovation or even customization to the particular service they were providing.

But by the same token, the on-demand companies that are still receiving venture capital funding and acquiring users are the ones who have built on top of the model. Scot Wingo, founder, and CEO of on-demand eco car wash service Spiffy put it this way, “Entrepreneurs who are succeeding in the on-demand space today do not operate like the original on-demand companies. They have changed their backend operations, changed their corporate cultures, and are going back to the basics of how to run a quality company and putting the customer first.”

Perhaps the single greatest takeaway is that the first responsibility of an entrepreneur is to innovate, even if only by a few degrees.

Fundamentals Still Apply

At the beginning of the on-demand era, there was an enthusiasm about the model that it was a gold strike. People rushed to open up their goldmine confident that they would also find incalculable wealth without needing to experience the drudgery of building a business in a traditional industry.

Of course framing any opportunity as a gold rush is easier to do in hindsight. In the beginning, it was hard to be a voice of reason and bet against something that had such universal appeal. But there were concrete signs at the beginning that ignored by many entrepreneurs.

No business model in the world allows you to ignore the basic tenets of good business. Every business needs a brand, a path to profitability (one that doesn’t assume the idea will go viral on its own), and core values that consumers can identify with. Most on-demand companies lazily attached their brand and values to the notion of convenience. But consumers want to be able to relate to a brand for its unique qualities – its commitment to excellence, passion for the environment, or desire to help the under served.

In other words, the fundamentals of business are essential in every industry, however great the hype.

Value is Greater than Hype

“Businesses solve problems,” says Wingo. “If your business is not solving someone’s problem or meeting someone’s need, it is not a viable business. So just because people have clothes does not mean they will use an on-demand dry cleaning service. There has to be more to the idea; a value proposition that connects with people.”

Good entrepreneurs have the ability to understand in a meaningful way what value is. Maybe it is instinct, perhaps it is just careful observation, but the most successful entrepreneurs can tell whether a value proposition makes sense or not. That is not to say that they are immune to hype and dollar signs, but that is the difference maker.

Testing every business idea against that principle is also what is changing the makeup of on-demand companies which are increasingly purpose-driven, slow growth, and laser focused on value. Wingo’s startup Spiffy has several of those earmarks, slowly launching in select cities, emphasizing its commitment to the environment, and using full-time employees instead of contracted workers. The industry is likely to see more changes as the winnowing of on-demand services continues.

Founders should pay close attention to those changes and learn from the on-demand saga.

Keyboard Photo via Shutterstock

This article, "What Founders Can Learn from the On-Demand Economy" was first published on Small Business Trends

Video: Blaze Pizza takes top place in Fast Casual Top 100 Movers & Shakers

FastCasual.com - Mon, 2017-05-22 16:49
Jim Bitticks, VP, operations and training for Blaze Pizza, takes the stage to accept first place in this year's Fast Casual Top 100 Movers & Shakers.

Hey, Small Designers, the Latest Jeans Are Already Out of Style

Small Business Trends - Mon, 2017-05-22 15:30

Blue jeans are generally considered to be pretty timeless in the world of fashion. But that doesn’t apply to all of the trends within that niche.

Recently, some specific blue jean trends have gained a lot of attention — just not always in a good way. You can currently get jeans that look like they have mud on them, plastic jeans, detachable cutout jeans and clear mom jeans.

This Woman Wore Topshop’s Clear “Jeans” For A Week & Survived https://t.co/DjTDoujsZH pic.twitter.com/9tkhNSickC

— Bustle (@bustle) May 21, 2017

Clear plastic jeans have got to be a joke!!?? pic.twitter.com/tjQxFYVnCM

— Georgina? (@Ge0rginaC0nway) May 18, 2017

Detachable Cutout Jeans?!? https://t.co/vbfNs70Yd8

— 981thebreeze (@981thebreeze) May 19, 2017

Idk what’s worse.. the fake muddy jeans or rompers for men

— Dustin Huff (@DustinHuffMusic) May 17, 2017

However baffling these trends might be to the average consumer, there are businesses that are making profits off of these fleeting trends. The only question is, how long will it last?

Fashion isn’t the only industry with fleeting trends. So this concept can actually apply to businesses in a lot of different industries, regardless of whether or not clear jeans are involved.

Are Short Lived Trends Worth Your Attention?

When dealing with these short lived trends, businesses have a couple of different options. You can either designate some limited resources to producing products that fit into those specific trends just to gain some quick attention and profits for your business. Or you could simply stick with the more timeless products and focus on building a base of long-term, sustainable customers.

There isn’t one right answer for every business. You just have to understand that not all trends last forever so that you can plan properly.

Image: Y/Project

This article, "Hey, Small Designers, the Latest Jeans Are Already Out of Style" was first published on Small Business Trends