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Local Couple Opens Pet Wants Business in Brevard County

PR Web - Sat, 2017-06-24 03:30

Pet Wants Brevard County offers free, personal delivery of their fresh, high-quality pet food and other products to all of Brevard County as well as the surrounding regions.

(PRWeb June 14, 2017)

Read the full story at http://www.prweb.com/releases/2017/06/prweb14427005.htm

How ETW Could Have Saved Uber's Culture

PR Web - Sat, 2017-06-24 03:30

As Uber struggles with cultural misalignment and leadership crises could a lack of a proficient Management Operating System be to blame?

(PRWeb June 14, 2017)

Read the full story at http://www.prweb.com/releases/2017/06/prweb14428052.htm

Bluefin Payment Systems Releases Case Study on PCI-Validated P2PE for...

PR Web - Sat, 2017-06-24 03:30

The case study details the benefits and ROI of PCI-validated P2PE in-office and mobile payments for Two Men and a Truck franchises

(PRWeb June 13, 2017)

Read the full story at http://www.prweb.com/releases/2017/06/prweb14419351.htm

ETW to Hold Quarterly Forum for Leaders August 17th at ASU Skysong

PR Web - Sat, 2017-06-24 03:30

Registration is now open for our next Forum for Leaders where ETW CEO Lee Benson will lead the discussion on Values vs. Observable Behaviors. Register...

(PRWeb June 13, 2017)

Read the full story at http://www.prweb.com/releases/2017/06/prweb14419965.htm

Moran Family of Brands Launches Future Auto Tech Internship Program

PR Web - Sat, 2017-06-24 03:30

Internships Designed to Educate Students on Careers in Auto Repair Industry

(PRWeb June 13, 2017)

Read the full story at http://www.prweb.com/releases/2017/06/prweb14421757.htm

Empyr and Vendasta Announce Partnership to Bring Online-to-Offline...

PR Web - Sat, 2017-06-24 03:30

Vendasta to offer Empyr’s CPR™ marketing platform to 2,000+ agencies and media companies serving millions of local businesses on the Vendasta platform.

(PRWeb June 13, 2017)

Read the full story at http://www.prweb.com/releases/Empyr/Vendasta/prweb14418100.htm

Vya Introduces Ad Systems to Help Franchise Marketers Efficiently...

PR Web - Sat, 2017-06-24 03:30

Vya’s ad systems reduce turnaround time for ad resizing and trafficking, enabling franchise marketers to redeploy talented creative resources to higher-value projects.

(PRWeb June 12, 2017)

Read the full story at http://www.prweb.com/releases/VyaAdSystems/FranchiseMarketing/prweb14404770.htm

Mary Ellen Mahoney Brings Caring Transitions to Lancaster County, PA

PR Web - Sat, 2017-06-24 03:30

Caring Transitions’ specially trained team can handle organizing, packing, de-cluttering, moving, resettling, in-person and online estate sales, liquidations, and preparing homes for market.

(PRWeb June 12, 2017)

Read the full story at http://www.prweb.com/releases/2017/06/prweb14416147.htm

Canfield Family Brings Pet Wants to Colorado Springs

PR Web - Sat, 2017-06-24 03:30

Pet Wants’ carefully developed proprietary pet food is available through free, personal delivery to all of greater Colorado Springs from the top of Pikes Peak to the edges of the eastern plains.

(PRWeb June 12, 2017)

Read the full story at http://www.prweb.com/releases/2017/06/prweb14416229.htm

HomeAdvisor Announces 2017 Best of HomeAdvisor Award Winners

PR Web - Sat, 2017-06-24 03:30

HomeAdvisor selects 8 House Doctors recipients based on superior quality, service, and value

(PRWeb June 10, 2017)

Read the full story at http://www.prweb.com/releases/2017/06/prweb14409774.htm

Terry McKenna Releases Leadership Handbook to Help Leaders Lead

PR Web - Sat, 2017-06-24 03:30

Vision without execution is a hallucination!

(PRWeb June 09, 2017)

Read the full story at http://www.prweb.com/releases/2017/06/prweb14404442.htm

McDonalds Installing 17,000 Self-Order Kiosks

Topix - Sat, 2017-06-24 01:58

McDonald's hits all-time high as Wall Street cheers replacement of cashiers with kiosks. Cowen raised its rating on McDonald's shares to outperform from market perform because of the technology upgrades, which are slated for the fast-food chain's restaurants this year.

Categories: Today's Food News

McDonald's is using Snapchat hire 250,000 workers this summer - with help from Charleston software

Topix - Fri, 2017-06-23 21:43

McDonald's and its franchisees are planning to hire some 250,000 workers this summer. They're planning to recruit applicants via Snapchat, with help from software developed in Charleston.

Categories: Today's Food News

Working Lunch: Emboldened GOP heads toward Obamacare repeal vote

Nation's Restaurant News - Fri, 2017-06-23 19:18
Plus, why Amazon’s big buy could bring a powerful union back into the fight

Sonic looks to marketing to improve traffic

Nation's Restaurant News - Fri, 2017-06-23 19:09
Chain hopes innovation, targeted half-price offers can overcome intense competition

Meal of Your Life: Billy Dec sits down with Ed Asner

Nation's Restaurant News - Fri, 2017-06-23 18:21
Emmy Award-winning actor discusses career and food

How the Best Businesses Are Preventing BrandSlaughter

Small Business Trends - Fri, 2017-06-23 17:32

This is a branding book that covers a unique topic, the death of a brand. Using a fictional case study, Reliance Hospital, the book shows why businesses must remain proactive about every important aspect of their brand or risk watching their brands die.

What is Preventing BrandSlaughter About?

Understanding the importance of proactively managing your brand is the core message of Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value. In this book, branding is more than a graphic you slap on a product to identify your business. Branding is the lifeblood of your organization. Without attention to the things that feed your brand (dedicated employees, high standards, focused leadership), your brand suffers and eventually dies. When a brand dies, the business is next to fall.

To illustrate his point, David Corbin provides a fictional case study of a hospital. The book follows two stories. The first is about new employees attending an orientation at the hospital. These new employees are introduced to the concept of Preventing BrandSlaughter along with the specific principles the hospital uses to prevent the death of its brand. The second story follows two doctors at the hospital who want to integrate new technology but encounter a clash of personalities.

As both stories in the case study emphasize, branding involves more than the marketing department. There are two major aspects of a successful brand, the external (how you define your business to the world) and internal (what your employees do to support your brand). The goal of a business is to be consistent with its external and internal branding. A brand that accomplishes this is said to have integrity.

Reaching brand integrity isn’t automatic. It requires regular auditing to identify and fix areas that need improvement. By doing this, brands reinforce a high-performing culture that continues to evolve. This high performance, in turn, keeps the brand growing. High-performing businesses that proactively grow their brand avoid the same fatal missteps of a business that takes its customers and branding for granted.

Author David Corbin, known as “Robin Williams with an MBA“, is a former psychotherapist and consultant who currently works as a keynote speaker, author, and entrepreneur. Corbin has worked with the top leaders at companies such as AT&T, Hallmark and Sprint. He was a host and the star of a movie called ”Pass It“ and was recently featured in another movie ”Three Feet From Gold“. Corbin was ranked as one of the top speakers at INC Magazines’ national conferences. He also received the International Enterprise of the Year award for designing a touchscreen patient interview system.

What Was Best About Preventing BrandSlaughter?

As described above, most branding advice focuses on how to launch a brand. This advice doesn’t focus on maintaining a brand over the long-term. Preventing BrandSlaughter fills that role and does so with ease. Utilizing a heart-warming case study, it reinforces the core simplicity of branding rather than getting obsessed with the technical details. This focus on branding fundamentals and high standards of excellence remains crucial in a world requiring businesses to balance growth and agility.

What Could Have Been Done Differently?

Preventing BrandSlaughter has a heart-warming story, an empowering message and a principles-based perspective that can be applied to any organization at any level. But the the book’s examples focus more on principles than specifics. For example, the book references a specific type of branding audit (called “Accreditation of Brand Integrity” or ABBY audits) but fails to give any detailed examples or guidance on how to create one.

Why Read Preventing BrandSlaughter?

Many business owners have relegated branding to the marketing department, but David Corbin’s book emphasizes why readers should not do this. Instead, Corbin asserts that branding is something everyone is continually engaged in. Every transaction, every communication, every touchpoint is an opportunity to build or destroy the brand. If a brand isn’t integrated into a business demanding accountability and excellence from its employees,  it runs the risk of bringing about its own death.

Because the concepts discussed in Preventing BrandSlaughter should be utilized by everyone in a business, the book is relevant for everyone. However, the content will be of special interest to leaders because of the core message it reinforces: Branding is everything. Unlike other branding books which tend to get abstract when discussing branding, Preventing BrandSlaughter focuses on the down-to-earth implications of not taking your brand seriously.

This article, "How the Best Businesses Are Preventing BrandSlaughter" was first published on Small Business Trends

TKC Must See!!! Kansas City 'Fight for $15' Performance Art Success

Topix - Fri, 2017-06-23 17:14

In fairness and because salaries for local creative types are even worse than fast food wages. Check this insight into dramatic, local fair wage protest and some clips from last night's groundbreaking performance that earned rave reviews.

Categories: Today's Food News

Will Your Customers Soon Be Shopping in Virtual Reality? – #Gateway17

Small Business Trends - Fri, 2017-06-23 15:30

The way customers shop is changing. And it’s not just about buying products online anymore. New technology like virtual reality also has the potential to change the way people discover and purchase products.

This might not be commonplace in the U.S. just yet. But it’s starting to catch on in other parts of the world. At this week’s Gateway ‘17 event, experts on the Chinese market discussed the way virtual reality is catching on quickly with Chinese shoppers.

Small Business Trends attended the inaugural Gateway’17 event June 20 and 21 at Cobo Center in Detroit.

“It’s not that the technology is more advanced, but the rate of adoption is a little different in China,” said Amee Chande, managing director of global strategy and operations for Alibaba Group in a presentation at Wednesday’s Gateway ‘17 event.

Virtual Reality Shopping

Basically, if your business sells products online, you could use VR to offer an online shopping experience that mimics the actual retail experience. Customers can look around a store and locate specific products without having to actually make the trip to a store. And if you don’t have a retail location, you could theoretically create one to offer a similar experience to customers using VR headsets.

But VR isn’t the only type of technology changing the shopping experience in China. Some businesses have also made use of augmented reality to give customers the ability to do things like try on virtual makeup or see virtual home decor items in their actual rooms.

Even though this technology hasn’t caught on in the U.S. quite as quickly, businesses still have access to the tools needed to make shopping experiences like this possible. So if there’s something that you think could improve the shopping experience for your customers, you could benefit from jumping on this technology early on.

Virtual Reality Photo via Shutterstock

This article, "Will Your Customers Soon Be Shopping in Virtual Reality? – #Gateway17" was first published on Small Business Trends