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Eyes Wide Open: Empowering Tips From a Blind Businessman

Small Business Trends - Sun, 2017-09-17 09:00

Eyes Wide Open: Overcoming Obstacles and Recognizing Opportunities in a World That Can’t See Clearly offers a new way of seeing in business. The book was written by a man who needed to learn to “see” in new ways — literally. The brain doesn’t just record what people observe. It actively serves as director, commentator and producer of what they see. Author Isaac Lidsky didn’t appreciate this lesson until he received a rare medical diagnosis that altered his entire life. He was going blind. As Lidsky struggled to understand and live with blindness, he developed a new vision for his life. This vision, something he calls “eyes wide open”, is about breaking free of the “blind spots” in your own life.

What is Eyes Wide Open About?

“The only thing worse than being blind is having sight and no vision.”
– Helen Keller

As Lidsky shares in Eyes Wide Open, people take sight for granted. They naively assume that the world they see is an objective “fact”. They assume their boss’ request for a meeting means they’re getting fired or a coworker who ignores them was trying to be rude. They don’t accept that what they “see” is a feature of their brains, not just their eyes. Scientific experiments, however, demonstrate there is more to “sight” than the light that hits the retinas. It involves what people think they see. This subjective view of their vision is something few of them take the time to realize.

Eyes Wide Open shares how Lidsky learned this lesson. As a veteran child actor, Lidsky, landed a once-in-a-lifetime gig as “Weasel” on the TV show “Saved by the Bell: The New Class”. Life was good. He was in every teen magazine and was doing the TV promo rounds.  Then, Lidsky received the news that would alter his entire life. He had retinitis pigmentosa, a disease that leads to progressive blindness.

At first, Lidsky held on to simple hope in a cure or at least, a delay. Doctors didn’t know when his blindness would happen, so he ignored it. Then one day, he couldn’t hide anymore. Lidsky grappled with his new diagnosis for a while until he realized he had two choices. He could remain paralyzed by debilitating fear of his blindness or he could create a new vision for a new life.

Slowly, but surely, he decided to create a new vision for himself. When he chose a new vision, his life changed beyond what he could have imagined. This “vision” is what Lidsky wants readers to “see”. Your reality isn’t some objective “out there”. It starts within you. By changing your focus on what you “see”, you change what you believe. By changing what you believe, you create a whole new possibility for your life. You live with your eyes “wide open”

Lidsky, who played “Weasel” in “Saved By the Bell: The New Class” is a Harvard alum who graduated magna cum laude with a degree in math and computer science. Lidsky went on to become a law clerk for Supreme Court Justices Sandra Day O’Connor and Ruth Ginsberg. He also started two companies, one which he sold for over $200 million. The other company, ODC Construction, was a struggling construction company later exceeding $70 million with his help. Lidsky also founded Hope for Vision, a non-profit for visually-impaired diseases.

What Was Best About Eyes Wide Open?

First of all, Lidsky’s entire book and life story are pure inspiration.

Second, Lidsky has a unique way of sharing his insights in an eclectic way. Unlike other self-help books which give straightforward biography with occasional insights, Lidsky prefers a different approach. In Eyes Wide Open, he presents a scene from his life and then dissects it and liberally peppers the book with these insights.  It’s like a TEDx, lecture hall event, and story time all wrapped into one. This makes Eyes Wide Open a fascinating read.

What Could Have Been Done Differently?

Eyes Wide Open isn’t focused on quick application. Readers will not find any bullet points, 10-step guides to success, or anything like it. Instead, readers will find a conversation with an inspirational man who practices the message he wants others to follow. Lidsky wants readers to think deeply about his words instead of  self-development “hacks”.

Why Read Eyes Wide Open?

Lidsky’s background spans many areas of expertise: entertainment, legal, business and now public speaking. The fact he was able to develop and refine his “eyes wide open” philosophy while working in all these careers suggests its adaptability. While he discusses the same topics as many self-help gurus might, Lidsky takes things from a different perspective.

Many self-help books focus on inspiring or motivating you to seize the day. Eyes Wide Open agrees with this philosophy. Lidsky might add that you need to address your perceptions first. If you don’t reflect and test your assumptions about life, you will remain in a self-fulfilling loop. That is great when things go well, but it hurts when things go wrong. If you or someone you know feels trapped in an uncomfortable circumstance, Eyes Wide Open can open your mind to transforming the way you view that obstacle.

This article, "Eyes Wide Open: Empowering Tips From a Blind Businessman" was first published on Small Business Trends

Krystal Offers Week-Long Root Beer Float Deal

QSR Magazine - Mon, 2016-08-08 12:56
Image Caption: Image Credit: Krystal is offering $0.99 root beer floats for national holiday.Exclusive Brief: 0

The Krystal Company, the brand famous for its iconic square hamburgers, is celebrating National Root Beer Day all week. From August 8 through August 12, Krystal will offer its Root Beer floats at a special price of $0.99 from 2 p.m. to 5 p.m. in participating locations.

The Krystal Float is made with a blend of cold and frosty Barq's Root Beer, plus a scoop of creamy Blue Bunny vanilla bean ice cream.

Chains: Krystal

Wendy’s Brings Back Baconator Fries

QSR Magazine - Mon, 2016-08-08 12:45
Image Caption: Image Credit: PR NewswireWendy's is bringing back the Baconator fries for a limited time.Exclusive Brief: 0

For nine years Wendy's has offered the Baconator, featuring two quarter-pound patties of 100 percent pure fresh beef, six strips of thick-cut Applewood-smoked bacon, three slices of cheese, and a bakery-style bun.

Chains: Wendy's

Burger King Debuts Whopperito, Burger-Burrito Mash-Up

QSR Magazine - Mon, 2016-08-08 12:32
Image Caption: Image Credit: Burger KingBurger King extends the Whopperito nationwide for a limited time.Exclusive Brief: 0

Burger King restaurants are introducing a Tex-Mex twist on its famous Whopper sandwich nationwide with its new Whopperito burger-burrito mash-up. After a local market debut that sparked widespread demand from guests, Burger King restaurants is now taking its Whopperito national at participating restaurants beginning August 15.

Chains: Burger King

Cott Corporation To Acquire S&D Coffee

QSR Magazine - Mon, 2016-08-08 10:55
S&D Coffee & Tee will be acquired by Cott beverage producers.Exclusive Brief: 0

S&D Coffee Inc. has accepted an offer made by the Cott Corporation to be acquired.

Following the completion of the proposed transaction, S&D will be a subsidiary of Cott, still operating under the S&D Coffee & Tea name. Ron Hinson, at almost 38 years with the company, will remain president and CEO of S&D, and the management team will assume the same scope and responsibilities. Cott, a global, multi-beverage leader, will enable further development and acceleration of S&D’s business model.

Chains: S&D Coffee

Blaze Opens 150th Pizzeria at Disney World

QSR Magazine - Mon, 2016-08-08 10:28
Image Credit: Blaze PizzaBlaze opens its flagship location in Disney Springs.Exclusive Brief: 0

Blaze Fast-Fire’d Pizza, a leading fast-casual artisanal pizza chain, has opened its new flagship restaurant in Disney Springs at Walt Disney World Resort. Known for its chef-driven recipes, the 150th Blaze restaurant debuts in an architecturally innovative structure that was designed specifically for this location.

Chains: Blaze Fast Fire'd Pizza

Focus Brands Commits to Sourcing Cage-Free Eggs

QSR Magazine - Mon, 2016-08-08 09:17
Focus Brands will source only cage-free by 2026 for its franchises.Exclusive Brief: 0

In response to a growing consumer sentiment towards cage-free eggs and the adoption of this policy by several other food service companies, Focus Brands is joining forces with others in the industry and announcing its commitment to sourcing ingredients that contain only cage-free eggs. 

While not a large user of eggs or food items with egg as an ingredient, Focus Brands will work with its suppliers to ensure that all of its restaurant menu items will contain only cage free eggs by 2026. 

Chains: FOCUS BrandsCarvelCinnabonSchlotzsky'sMoe's Southwest GrillAuntie Anne'sMcAlister's Deli

Fuzzy’s Taco Shop Hits 100-Store Milestone

QSR Magazine - Fri, 2016-08-05 12:30
Image Credit: Fuzzy's Taco ShopFuzzy's Taco Shop opens its 100th store in Oklahoma City.Exclusive Brief: 0

Fort Worth, Texas-based Fuzzy’s Taco Shop, the award-winning, Baja-style, fast-casual Mexican restaurant group, hit a milestone this week with the opening of its 100th restaurant. The 100th Fuzzy's Taco Shop is in Oklahoma City, making it the fifth Fuzzy's Taco Shop in Oklahoma, the third in Oklahoma City, and the first tenant to open in the brand new Chisholm Creek mixed-use development in northwest Oklahoma City. 

Chains: Fuzzy's Taco Shop

McDonald’s Olympic Kids To Walk in Opening Ceremony

QSR Magazine - Fri, 2016-08-05 11:57
McDonald's Olympic Kids will walk in the Parade of NationsExclusive Brief: 0

McDonald’s is honoring the spirit of friendship that is at the heart of the Olympic values by celebrating nearly 100 kids from around the world with a once-in-a-lifetime, and first-ever, opportunity to participate in an Opening Ceremony at the Rio 2016 Olympic Games. The McDonald’s Olympic Kids will walk in the Parade of Nations at Rio’s famed Maracanã Stadium in front of 80,000 live spectators and billions of television viewers worldwide. 

Chains: McDonald's

Get a Glimpse at Subway's Brand-New Logo, Branding

QSR Magazine - Fri, 2016-08-05 10:11
Image Caption: Subway's new symbol borrows its iconic arrows for a simpler design.Image Credit: SubwaySandwich chain reveals new logo and symbol as part of rebrand.Exclusive Brief: 0

Subway, the world’s largest sandwich chain, revealed a bold update to its iconic logo, along with a powerful new symbol. Consumers will catch a glimpse of the new logo in ads airing August 5.

Chains: Subway

McAlister’s Turns Cookies Blue for Autism Speaks

QSR Magazine - Fri, 2016-08-05 09:50
McAlister's is turning its sugar cookies blue for Autism Speaks.Exclusive Brief: 0

McAlister's Deli has announced its national partnership with Autism Speaks, the world’s leading autism science and advocacy organization. Throughout the month of August, McAlister’s will turn its famous sugar cookies blue, in support of the organization’s signature color. $0.75 from each cookie sold will support Autism Speaks’ mission of funding scientific research, increasing awareness of autism spectrum disorder, and advocating for the needs of people with autism and their families.

Chains: McAlister's Deli