The Franchise Owner's most trusted news source


Log In / Register | Sep 23, 2017
Syndicate content
News, blogs and commentary from the leader in North American automotive news
Updated: 1 day 3 hours ago

Mitsubishi to beef up U.S. marketing, hires new agency

Thu, 2017-09-21 10:47
Mitsubishi, now under Nissan's control, is beefing up its marketing plans in the United States and has hired Butler Shine Stern and Partners to handle creative, social and digital duties.
Categories: Latest News

Mercedes-AMG concept races to life

Wed, 2017-09-20 12:00
Mercedes-AMG visualizes the similarities between a race car and a future halo car.
Categories: Latest News

Russian nuclear giant joins scramble to supply EV boom

Wed, 2017-09-20 10:01
Russia's state-owned nuclear corporation is joining the lithium rush as it seeks to profit from the boom in EVs whose batteries use the metal.
Categories: Latest News

New diesel cars no better for environment than gasoline counterparts, German officials say

Wed, 2017-09-20 08:13
New diesel cars do not produce less of the environmentally damaging carbon dioxide than gasoline vehicles, a group of newspapers cited the German Transport Ministry as saying.
Categories: Latest News

Wanna sell cars? No, job seeker study finds

Wed, 2017-09-20 01:01
A Cox study found job seekers' interest in working at a dealership jumps when told they won't have to sell cars, while most dealers don't have a staffing strategy.
Categories: Latest News

Toyota revs up with GR performance line

Tue, 2017-09-19 09:48
Toyota is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.
Categories: Latest News

Intel collaborates with Waymo on self-driving compute design

Mon, 2017-09-18 13:05
Intel said it will collaborate with Google affiliate Waymo, saying it worked with the company during the design of its compute platform to allow autonomous cars to process information in real time.
Categories: Latest News

VW Group's August sales up 8% despite flat Europe

Mon, 2017-09-18 10:29
VW Group said its global vehicle registrations rose 8 percent last month as flat sales in Europe were offset by growth across all other major markets, particularly South America.
Categories: Latest News

France plans new incentives to phase out polluting vehicles, report says

Mon, 2017-09-18 05:18
The French government is planning a series of new incentives to phase out polluting vehicles, including offering up to 2,000 euros to those choosing to swap a gasoline or diesel car for a less polluting model and 2,500 euros for owners trading up to...
Categories: Latest News

How best to use Google? Now, there's a playbook

Mon, 2017-09-18 01:01
Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.
Categories: Latest News

Mazda upgrading U.S. dealership network

Mon, 2017-09-18 01:01
Mazda has embarked on a three-year dealership upgrade targeting more than 100 outlets across the United States as part of its push to polish its brand image and achieve 2 percent market share.
Categories: Latest News

Aston Martin moves beyond Bond, explores conventional marketing

Mon, 2017-09-18 01:01
As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.
Categories: Latest News

Marketing for autonomous technology turns conservative

Mon, 2017-09-18 01:01
Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.
Categories: Latest News

Marketing the digital storefront

Mon, 2017-09-18 01:01
Dealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience.
Categories: Latest News

How can dealers master Google? Google explains.

Mon, 2017-09-18 01:01
Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.
Categories: Latest News

Can Tesla propel Panasonic into top supplier ranks?

Mon, 2017-09-18 01:01
Japanese electronics giant Panasonic believes its association with Tesla will help it leapfrog into the top 10 global auto suppliers in just five years.
Categories: Latest News

Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneer

Mon, 2017-09-18 01:01
Cadillac's CMO calls Super Cruise "the perfect product" for showcasing Cadillac's heritage as an innovator.
Categories: Latest News

Ford agency's new creative chief on bringing mobility to marketing

Mon, 2017-09-18 01:01
Tito Melega, the new creative chief of Ford's agency plans to invoke the company's long and global legacy of moving people.
Categories: Latest News

Cadillac's New York move opens up new marketing world

Mon, 2017-09-18 01:01
Cadillac's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.
Categories: Latest News

QandA with Volvo CMO Matt O'Rourke

Mon, 2017-09-18 01:01
Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.
Categories: Latest News