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2013 Restaurant Brand Standouts

A rising tide lifts all ships: Consumer discretionary stocks are doing well, leading the pack with the highest forward PEs in May, as FactSet reported last week. But for franchisees, the stock price is not the same as free cash flow in the pocket.

At Dunkin Brands (DNKN, Dunkin Donuts) for example, the DNKN stock price has more than doubled since its 2011 IPO, but core northeastern Dunkin Donut franchisee shop level profits are up 1-3% since 2008, per management.

One has to look beyond the Wall Street story.  

Same store sales: Despite some same store sales headwinds caused by the so called 2013 same store sales cliff, the theme noted early this year that sales comps would be down versus mild winter weather in 2012, the industry is doing fine. There are no large publicly traded restaurant companies in real trouble, although one could argue Ruby Tuesday (RT) is, but not any of the major players from a liquidity or default basis.

The industry was at +2.5% SSS (per MillerPulse) in May, almost all driven by ticket. McDonald’s (MCD) May sales gains reported Monday were foreseen and no surprise.  Yum’s (YUM) -19% May China same store sales decline was not moderate but met the Consensus Matrix number.

In almost all cases, the two year and five year comps trends are solid; if that was the Street metric we’d all be celebrating.  See the following trend sales display from RBC’s Larry Miller’s MillerPulse Survey.

MAY 2013 RESTAURANT TWO YEAR COMPS TREND (MILLER PULSE)

Restaurant Segment

Industry

Fast Food

Fast Casual

Casual Dining

Fine Dining

2 Year Comp

+5.6%

+8.6%

+6.3%

+.9%

+10.4%

 Legend; two year comparable are the May 2013 v May 2011.

What are the Standouts?  I’ve invented a restaurant fundamentals standouts group, to note restaurant companies that have all of the following fundamentals going the right direction:

  • Positive same store sales and traffic, both, with no major geographies negative.
  • Meets or beats on analyst revenue consensus, beats earnings per share (EPS )by $.01 or more, with no downgrades within 90 days.
  • Positive sequential momentum, early peek SSS current period, if revealed, positive.
  • No gimmicks with adjusted, proforma or restated EPS values, and as validated by the operating income beat.  A publicly traded track record of one year. 

Who are the Standouts?  SBUX, with new product new news every quarter, the only restaurant chain growing traffic at a greater rate than average check. Also, Ruth Chris (RUTH), Texas Roadhouse (TXRH) Domino’s (DPZ) and Popeye’s (AFCE) are on the standouts list.  Both Ruth Chris and Mitchell’s in the RUTH house are moving, ahead smartly.  AFCE is building company stores, capturing  US KFC units and reflagging them, and touting its US stores franchisee 20% EBITDAR margins, in addition to new flavors/new product news. AFCE was the first franchisor ever to report franchisee profitability in a quarterly call that I can recall.

Implications? My number one concern going forward is that the industry not shoot itself in the foot via over discounting. NPD noted that after a time, customers see discounted prices as the new normal. Restaurants that don’t play in the ever discounting spiral space are at an advantage.

Restaurant marketing tends to be copy cat in nature, and like a battleship, takes forever to turn. Darden (DRI) has reset to the $12.99 television price point, doing Red Lobster and Olive Garden $3/$4 off coupons too. US Pizza Hut (YUM) is doing $5.55 anniversary pizza price (one large) undercutting even Domino’s (DPZ) and weaker QSR players are at or under the “my $.99” at Wendy’s (WEN). We wonder what customers must think of the long term pounding on price.  NPD presented five year data that shows that restaurant deal sales mix is flat and declining, as follows. This means more discounting is chasing even fewer deal consumers.

RESTAURANT SALES MIX CHANGES ON DEAL TRANSACTIONS (NPD)

Year:

YE 2008

YE 2009

YE 2010

YE 2011

YE 2012

Sales Mix Change,Y/Y

+5.0%

+3%

0

0

-3%

Legend: Deal Mix” restaurant meals sold at discount, change v. prior year

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About john a. gordon

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John A. Gordon, founding principal of Pacific Management Consulting Group provides analysis and advisory services relative to complex restauant topics. This includes buy or sell due diligence, operational analysis and improvemenrs, expert litigation support and business investigation and analysis.

Gordon focuses on restaurant strategy, operations and financial management topics, and has a 45-year background in restaurant operations and financial management staff roles for both franchisors and franchisees. He is a certified Master Analyst of Financial Forensics (MAFF). He supports both franchisees and franchisors, and has a franchise standards and practices sub speciality.

Pacific Management Consulting Group provides creative, detailed and effective insight, independent research and analysis that is free of conflicts of interest. The company provides chain restaurant earnings and economics analysis, research, expert witness engagements, suppors both consulting and sell side equity research firms, due diligence and other analytical investigations. He routinely partners with other restauant subject matter experts in a variety of specialities.

Visit him at Pacific Management Consulting Group. Contact him by email or call (619) 379-5561. Gordon blogs on on his website and publishes discussion papers; his press clips and a real time restaurant analysis blog, http://www.twitter.com/JohnAGordon is included.

Area of Interest
Franchise Operations