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Log In / Register | Oct 19, 2017

Little Caesars Launches App Ordering and Automated Dispensers to Speed Up Carry Outs

Automated pick-up stationLittle Caesars announced Monday that it is introducing a streamlined, faster way for customers to grab a pizza. It is launching a self-service mobile order pick-up station, which it claims is the first of its kind in the quick service restaurant industry.

Customers place an order and pre-pay via the Little Caesars mobile app. The app will notify the customer when the order is ready. When the customer arrives at the store, they skip the line and go directly to the Pizza Portal and punch in a 3-digit pin or scan a QR code. Then the door on the customer's secured compartment opens and they take their hot, fresh order.

Although it is being tested for now, Little Caesars plans to expand the fast service to other markets later this year and launch it nationally in 2018. The technology was co-developed by a provider of automated dispensing systems, Apex Supply Chain Technologies.

"The genuine purpose behind integrating advanced technology into our stores is all about improving the customer experience, and building on our convenience and quality," said David Scrivano, president and CEO of Little Caesars. "We changed the pizza game when we introduced HOT-N-READY. We think RESERVE-N-READY featuring our breakthrough Pizza Portal has the potential to do it again."

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Don Sniegowski is editor of Blue MauMau, the daily news journal for franchise & small business owners. Call him at +1 (270) 321-1268, tweet @bluemaumau or email don@bluemaumau.org.