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NEW YORK— For this year value is still king when it comes to travel, suggests the 2013 Harris Poll. The online survey measured the perceptions of 38,500 American consumers on more than 1,500 brands across more than 150 categories.
America's Best Value Inn maintained its top ranking again as Harris Poll's Economy Hotel Brand of The Year for 2013. EconoLodge, Super 8, Red Roof Inn and Rodeway Inn also finished above the category average.
Other Economy Hotel brands in study ranked below category average (alphabetically):
"America's Best Value Inn is among the brands in the Economy Hotel category with lower familiarity scores, but Americans that are familiar with this brand give it strong quality and consideration scores," says Allison Powell, Research Director at Harris Interactive. "Also, it enjoys strong consumer connection and brand momentum scores, showing that Americans connect with this brand and see it as a brand of the future." Consumer connection is comprised of emotion, fit trust and performance, while brand momentum includes energy, ubiquity, future outlook, leadership and popularity.
America's Best Value Inn stands out among other franchise chains in that each hotel owner directly votes on all major strategic directions that the brand will take. The brand follows the orders of its hotel franchise owners (members). With over a thousand inns, hotels and suites, it is currently the tenth largest hotel chain in the world.